How Common Indian People Take Investment Decisions: Exploring Aspects of Behavioral Economics in India


Authors : Satyam Mehta; Nirbhik Deb Chowdhury; Ananay Rajput

Volume/Issue : Volume 6 - 2021, Issue 4 - April

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3xk1ZEq

Although investing and finances are known to be subjects where humans are supposed to exercise the highest rationality in making informed decisions, it must not be forgotten that human beings are incomplete without their emotions and that these affective processes of the human mind dictate and influence their cognitions and conations as well. Thus, leading to the influence of emotions in decision-making wherein rationality starts losing its grip as soon as the emotions overwhelm. With these theoretical underpinnings, the current study aimed to understand the public perception about investing in the market and the financial literacy of the common people of India. With online survey questionnaires that collected 127 responses, we report the different perspectives of investments and investing dynamics of five different age groups: 0-18 years, 18-30 years, 30-45 years, 45-60 years, and more than 60 years. We also found out that Indian investment professionals in the sector sometimes do let their behavioural instincts and emotions take over their investment decisions. We conclude by saying that irrationality in the market is essential for its survival.

Keywords : Finance, Behavior, Behavioral Finance, Mining, Mineral Sector

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