How Influencers’ Lifestyle can Affect Consumers’ Eating Habits in Turkey

Authors : Fardeen Amini

Volume/Issue : Volume 7 - 2022, Issue 6 - June

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The primary aim of this study is to assess and examine the relationship between social media influencers’ lifestyle and consumers eating habits. Quantitative research method is used in this study as it will provide statistical data and will help policy makers in managing public health by curbing the effect of influencers. For the purpose of this research, in line with the population of Data reported, there are 60 million social media users in Turkey so convenient sampling will be conducted for study. This research will use a sample size of 384 respondents determined by Cochran formula for large populations. Likert based questionnaire is given to the respondents and the data is assessed using AMOS software.


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31 - March - 2024

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