Authors :
Fardeen Amini
Volume/Issue :
Volume 7 - 2022, Issue 6 - June
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3NXpFFs
DOI :
https://doi.org/10.5281/zenodo.6812529
Abstract :
The primary aim of this study is to assess and examine the relationship between social media
influencers’ lifestyle and consumers eating habits. Quantitative research method is used in this study
as it will provide statistical data and will help policy makers in managing public health by curbing the
effect of influencers. For the purpose of this research, in line with the population of Data reported,
there are 60 million social media users in Turkey so convenient sampling will be conducted for study.
This research will use a sample size of 384 respondents determined by Cochran formula for large
populations. Likert based questionnaire is given to the respondents and the data is assessed using
AMOS software.
The primary aim of this study is to assess and examine the relationship between social media
influencers’ lifestyle and consumers eating habits. Quantitative research method is used in this study
as it will provide statistical data and will help policy makers in managing public health by curbing the
effect of influencers. For the purpose of this research, in line with the population of Data reported,
there are 60 million social media users in Turkey so convenient sampling will be conducted for study.
This research will use a sample size of 384 respondents determined by Cochran formula for large
populations. Likert based questionnaire is given to the respondents and the data is assessed using
AMOS software.
