The internet has transformed the way people
shop and think about what they buy. This, of course,
motivates advertisers to be more forceful and innovative
in the messages they generate, particularly in terms of
how to use trends as an efficient input in deciding the
overall topic and idea of the message that will be taken
out. This article will examine how societal trends may be
used as a successful input in building a brand's marketing
plan. The study was conducted out by gathering data
from five themes that became viral in Indonesia, utilizing
Google Trends to collect data, and then analyzing then
normalizing the data obtained. A topic that becomes viral
on social media emerges swiftly, but it also fades quickly
from user chats. A topic requires approximately three
weeks to get to its climax. This presents a chance for
marketers to take advantage of the ideal week to reach
their communication targets, because the topic will begin
to decline after that week and will not return to its peak.
With limited time, a marketing initiative must be simple
to the demographic being targeted to comprehend and
deliver its own distinctiveness to capture the curiosity of
their customers. Because no issue goes viral for an entire
year, this stimulates creativity so that a new and timely
marketing topic is generated on a quarterly basis to stay
in the thoughts of consumers.
Keywords : Market Trend, Google Trend, Viral Marketing.