Employee performance influences company performance. Performance management supports the overall goals of the organization not only on the performance of each individual but also on the performance of the organization. Maintaining optimal performance is a challenge because during pandemic there was a decline in employee performance. So in this study the authors have a goal to know the factors that cause lower performance and know the strategies that can be done to improve performance. The method used a qualitative method, with the SWOT method and then processing the data using AHP method. The results of the study show that three factors have the greatest weight, namely employees with higher education, harmonious work environment, and massive access to information and training. The objective factor that has the greatest waight is strength. The strategy that gets the most weigh is employee who are included in the talent pool category according their respective jobs, and employees who have been trained will become trainer in their respective department.

Keywords : AHP, Performance, Strategy, SWOT