Authors : Jeya Shree K.; Kavya G.

Volume/Issue : Volume 10 - 2025, Issue 8 - August

Google Scholar : https://tinyurl.com/yyu7acdy

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DOI : https://doi.org/10.38124/ijisrt/25aug758

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Abstract : This study assesses the impact of the National Agricultural Development Programme (NADP) on agricultural livelihoods in Thondamuthur block of Coimbatore district, with particular focus on awareness levels, participation, support services accessed, and the resulting changes in income, productivity, and social dynamics. NADP, launched to enhance agricultural productivity and profitability through integrated support including subsidies, training, infrastructure, and marketing assistance, plays a pivotal role in strengthening rural agrarian economies. Using an ex-post facto research design and data collected via structured interviews with 30 farmers, the study reveals that a significant portion of the farming community has benefitted from input subsidies and training programs. Farmers reported enhanced agronomic practices, such as improved pest and disease management, optimized fertilizer use, and better seed treatment methods. There was a notable increase in crop yield and income for participants, affirming the efficacy of the scheme. Despite these gains, the study identifies challenges such as limited outreach, inadequate marketing infrastructure, and procedural complexities that restrict broader and deeper adoption. Social indicators, including participation in community- based initiatives and farmer groups, also showed marginal improvement among beneficiaries. Recommendations emphasize the need for robust extension services, transparent and simplified procedures, targeted outreach for marginal farmers, and the establishment of stronger market linkages to maximize the scheme’s potential. The findings provide valuable insights for policymakers and stakeholders in scaling up the NADP effectively for inclusive rural development.

Keywords : National Agricultural Development Programme (NADP); Agricultural Productivity; Impact Assessment; Farmer Income Enhancement; Thondamuthur; Input Subsidies; Rural Livelihoods; Extension Services; Market Linkages; Tamil Nadu Agriculture; Participatory Development; Policy Implementation; Community Empowerment; Smallholder Support; Ex-Post Evaluation.

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