Authors : Venkata Saiteja Kalluri

Volume/Issue : Volume 9 - 2024, Issue 10 - October

Google Scholar : https://tinyurl.com/bds39twe

Scribd : https://tinyurl.com/yck5sjuv

DOI : https://doi.org/10.38124/ijisrt/IJISRT24OCT1298

Abstract : The impact of AI technologies has changed major aspects of human lifestyle along with the operations of the business world at contemporary world. The dynamic shift has developed new processes and techniques within the manufacturing sector that is closely connected with the business improvement and customer relationship management. Based on this change, the research adopted a secondary qualitative design along with a case study approach to analyse the impact of AI-drive CRM on business growth and customer relationship management within the manufacturing industry. The findings suggested overall improvement of the business and vital enhancement of customer relationships within the industry as AI-driven CRM systems have improved customer satisfaction through seamless demand fulfilment.

Keywords : AI-driven CRM, advanced CRM systems, AI in manufacturing industry, smart manufacturing industry, emerging technologies in manufacturing.

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