Authors : Sarvesh D. Muley; Dr. Mahesh Chopade

Volume/Issue : Volume 10 - 2025, Issue 12 - December

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DOI : https://doi.org/10.38124/ijisrt/25dec884

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Abstract : Entrepreneurship and entrepreneurs are the pioneers of any business, whether it is sustainable or unsustainable; what matters most is the business's longevity, which can be achieved through sustainability. Many businesses have innovative ideas and inventive products, but they lack sustainability, which can become a major weakness as competition increases. Business and sustainability should be aligned and run in parallel, reducing potential risks related to the environment, climate change, and other factors. Sustainability pertains to every aspect of the business life cycle and could become a vital factor during operations. In this research paper, we will discuss various ancient Indian ethical principles, such as Dharma, Satya, Ahimsa, Aparigraha, Nishkama Karma, and Lokasangraha, relating these principles to the current Indian business environment. Dharma represents the legitimacy of any individual or the organisation, while Satya represents the truthfulness of an Individual as well as the organisation. Aparigraha represents the non-greediness of an Individual or organisation at large. While Nishkama Karma refers to work without any expectations regarding the outcomes. Nishkama karma believes in the process, not in the outcome of the process, which facilitates the operational feasibility of the business. Lokasangraha is a concept related to social entrepreneurship, which contributes towards the social spectrum of the economy. Models like ESG and, Circular Economy make sustainable entrepreneurship more effective and suitable. In this research paper, we will discuss the core Bhartiya Business Ethics which drives the Indian Entrepreneurship with respect to sustainability. Our research paper is truly based on the secondary research methodology, which includes references from public research papers, books published on Indian business ethics and articles on the Indian Ethos. We will discuss the Bhartiya business ethics and its effects on sustainable entrepreneurship.

Keywords : Entrepreneurship, Sustainability, Entrepreneurs, Economy, Business, Ethics.

References :

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• Webliography

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