Authors :
Obada Alorfahli
Volume/Issue :
Volume 5 - 2020, Issue 4 - April
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2zrSARy
Abstract :
Social media in our days become very
important for companies in different sectors to
communicate with their target audiences. In addition to
creating a good image in the audience's mind. With the
new digital platforms, social media marketing becomes
more and more important and the effectiveness of those
platforms in our days is an important incentive to the
marketer to determine which platform is the best to
make detriment. This study search on YouTube
advertisement effectiveness. The study focused on the
impact of education and occupation on YouTube
advertising videos, and how those variables play a
critical rule on effectiveness advertising videos. The
made a questionnaire asking 400 people located in
Istanbul on how they react and connect on YouTube
platforms and how they react and what causes that
make the advertising video memorable
Keywords :
Social Media, Youtube, Feedback, Advertising, Advertising Video Effectiveness
Social media in our days become very
important for companies in different sectors to
communicate with their target audiences. In addition to
creating a good image in the audience's mind. With the
new digital platforms, social media marketing becomes
more and more important and the effectiveness of those
platforms in our days is an important incentive to the
marketer to determine which platform is the best to
make detriment. This study search on YouTube
advertisement effectiveness. The study focused on the
impact of education and occupation on YouTube
advertising videos, and how those variables play a
critical rule on effectiveness advertising videos. The
made a questionnaire asking 400 people located in
Istanbul on how they react and connect on YouTube
platforms and how they react and what causes that
make the advertising video memorable
Keywords :
Social Media, Youtube, Feedback, Advertising, Advertising Video Effectiveness
