Impact of E-Marketing on Achieving the Competitive Advantage: Evidence from Bahrain


Authors : Ruba Khaled Al Qadha; Marwan Mohamed Abdeldayem; Mohammed Yousif Abo Keir; Horiya Mohamed Ahmed Al Deeb

Volume/Issue : Volume 7 - 2022, Issue 12 - December

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3juAe9A

DOI : https://doi.org/10.5281/zenodo.7488001

This research aims to know the impact of EMarketing (reliability, response and safety) on achieving the competitive advantage at Batelco Company in the Kingdom of Bahrain. Four hundred customers were surveyed through a simple random sample method. The analysis depends on the outcomes of the questionnaire survey that was given out to a representative sample of the customers of the company in question. The researchers hypothesized that there is a positive significant impact for E-Marketing (reliability, response and safety) on achieving the competitive advantage at Batelco Company in the Kingdom of Bahrain. The findings revealed that there was a positive significant impact or E-Marketing (reliability, response and safety) on achieving the competitive advantage at Batelco Company in the Kingdom of Bahrain. In addition, the results showed that there were no statistically significant differences relating to the impact of E-Marketing (reliability, response and safety) on achieving the competitive advantage at Batelco Company in the Kingdom of Bahrain due to the demographics (gender, age and years of experience), while there were differences due to the demographics (qualification and position)

Keywords : E-Marketing, Competitive Advantage, Reliability, Response, Safety, Kingdom of Bahrain.

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