Authors :
Muhammad Talha Zubair; Ahsan Tariq
Volume/Issue :
Volume 8 - 2023, Issue 2 - February
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3Yy82RW
DOI :
https://doi.org/10.5281/zenodo.7710404
Abstract :
This case were related to the agriculture
company and how Mr Nafees started the company by
making teams for sales, marketing, and other
departments. The company's most essential and
highlighted department is sales and marketing, which
generates sales and produces revenue. They trained their
sales team, set their sales call, introduced a franchise
system, and selected products. Sungro started on January
5, 2012, with 45 people in the sales and marketing team
who are on vehicles. In 2013, they revised the strategy of
targeting the customer to increase their sales with the help
of the sales and marketing departments. They focus on
improving the sales and marketing departments through
training from some popular Pakistani trainers to set up
their sales calls and cover up their weak points. In 2014,
they had an agreement with a Japanese company to give
them a monopoly product, which they launched to
capture the market with the help of the Japanese
company, which boosted the sales teams. They spend
more on advertising their product and company through
all advertising channels. The visit by that Japanese
company was a powerful strategy they used to gain the
trust of their customers.
Keywords :
Sales, Marketing, Entrepreneur, Management, Skills, Sales and Marketing.
This case were related to the agriculture
company and how Mr Nafees started the company by
making teams for sales, marketing, and other
departments. The company's most essential and
highlighted department is sales and marketing, which
generates sales and produces revenue. They trained their
sales team, set their sales call, introduced a franchise
system, and selected products. Sungro started on January
5, 2012, with 45 people in the sales and marketing team
who are on vehicles. In 2013, they revised the strategy of
targeting the customer to increase their sales with the help
of the sales and marketing departments. They focus on
improving the sales and marketing departments through
training from some popular Pakistani trainers to set up
their sales calls and cover up their weak points. In 2014,
they had an agreement with a Japanese company to give
them a monopoly product, which they launched to
capture the market with the help of the Japanese
company, which boosted the sales teams. They spend
more on advertising their product and company through
all advertising channels. The visit by that Japanese
company was a powerful strategy they used to gain the
trust of their customers.
Keywords :
Sales, Marketing, Entrepreneur, Management, Skills, Sales and Marketing.
