Nutritional knowledge of the consumer plays
an important role in purchase decisions of the products.
Food labels of any product show its ingredients, nutritive
value, manufacture date, expiry date, allergens, health
claims, trademark, brand name etc . Food labels help the
consumers to make a decision about a product. The
purpose of this study is to assess whether there is impact
of food labelling on purchase decisions of consumers.
The objective of this study is to assess awareness about
food labels and nutritional knowledge of the consumers.It has been found that
there is no effect of education on choosing the products.
Chi square test was used for analysis of data. The results
of the study shows that there is no impact of labelling on
consumer selection of products.
Keywords : Food Labelling, Purchase Decisions, Nutritional Knowledge, Food Label Awareness, Consumers , Education.