Nutritional knowledge of the consumer plays an important role in purchase decisions of the products. Food labels of any product show its ingredients, nutritive value, manufacture date, expiry date, allergens, health claims, trademark, brand name etc . Food labels help the consumers to make a decision about a product. The purpose of this study is to assess whether there is impact of food labelling on purchase decisions of consumers. The objective of this study is to assess awareness about food labels and nutritional knowledge of the consumers.It has been found that there is no effect of education on choosing the products. Chi square test was used for analysis of data. The results of the study shows that there is no impact of labelling on consumer selection of products.

Keywords : Food Labelling, Purchase Decisions, Nutritional Knowledge, Food Label Awareness, Consumers , Education.