Authors :
ACHYUT RAJARAM SHASTRI; JAGPREET SINGH; OSAMA MUSHEER
Volume/Issue :
Volume 7 - 2022, Issue 8 - August
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3eRN4MC
DOI :
https://doi.org/10.5281/zenodo.7080423
Abstract :
Native Marketing is mutely revolutionizingthe
dimensions of Digital Marketing and leading the world
towards locating, enticing, and converting digital
customers into business growth potential. This paper
aims to focus on the aspect of Ascension in the
Conceptual model of native marketing by testifyingto the
authentication of the Evaluation and Action stage of the
Conceptual framework.An effort has been made to study
the impact of native marketing on customer evaluation
throughprimary research. The questionnaire tool was
used to understand the impact native marketing has on
evaluation criteria and the process of customers
depending upon the product/service categories in digital
media.
Native Marketing is mutely revolutionizingthe
dimensions of Digital Marketing and leading the world
towards locating, enticing, and converting digital
customers into business growth potential. This paper
aims to focus on the aspect of Ascension in the
Conceptual model of native marketing by testifyingto the
authentication of the Evaluation and Action stage of the
Conceptual framework.An effort has been made to study
the impact of native marketing on customer evaluation
throughprimary research. The questionnaire tool was
used to understand the impact native marketing has on
evaluation criteria and the process of customers
depending upon the product/service categories in digital
media.
