Impact of Native Marketing on Customer Evaluation in Digital Media: A Study


Authors : ACHYUT RAJARAM SHASTRI; JAGPREET SINGH; OSAMA MUSHEER

Volume/Issue : Volume 7 - 2022, Issue 8 - August

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3eRN4MC

DOI : https://doi.org/10.5281/zenodo.7080423

Native Marketing is mutely revolutionizingthe dimensions of Digital Marketing and leading the world towards locating, enticing, and converting digital customers into business growth potential. This paper aims to focus on the aspect of Ascension in the Conceptual model of native marketing by testifyingto the authentication of the Evaluation and Action stage of the Conceptual framework.An effort has been made to study the impact of native marketing on customer evaluation throughprimary research. The questionnaire tool was used to understand the impact native marketing has on evaluation criteria and the process of customers depending upon the product/service categories in digital media.

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