Authors :
Kwame Agyeman-Budu; Umar Lawal Aliyu
Volume/Issue :
Volume 9 - 2024, Issue 1 - January
Google Scholar :
http://tinyurl.com/37esuxkt
Scribd :
http://tinyurl.com/bdd7cw76
DOI :
https://doi.org/10.5281/zenodo.10589755
Abstract :
Strategic planning has been found to be a
vital ingredient to organizational success. But the
performance of ECG leaves much to be desired. Hence,
this study examines the effect of strategic planning on
firm performance. It also assesses the moderating effect
of firm challenges and government policies on the
relationship. Correlational and cross-sectional design
were used. Cluster and simple random were used to
sample 385 respondents. Finding showed that 77% of
respondents agreed that effective strategy formulation
improves firm performance, whilst 23% disagreed. This
had a mean (x̄) score of 4.47 and SD (σ) of 0.44. Strategy
implementation had a x̄ score of 4.76 and SD of 0.43,
Percentage wise, 97% agreed that efficient strategy
execution improves firm outcomes, whilst 3% disagreed.
In terms of strategy evaluation, 93% agreed that
efficient project assessment improves performance
outcomes, whilst 7% disagreed. This had a x̄ score of
4.78 and SD of 0.43.A significantly strong positive
correlation was found between the study variables;
strategy formulation and firm performance r(385) =
0.976, p<0.05, strategy formulation and implementation
r(385) = 0.975, p<0.05, strategy formulation and
evaluation r(385) = 0.980, p<0.05, strategy
implementation and evaluation r(385) = 0.875, p<0.05,
and strategy evaluation and firm performance r(385) =
0.976, p<0.05. In terms of moderating effects, challenges
of ECG significantly moderate the relationship between
strategic planning and firm performance with a (P-value
≤ 0.05) at levels 8.0000,0.0000, and 10.0000(SD, Mean,
+SD). Whilst government policies of free electricity to
lifeline consumers during Covid-19 period in 2020 does
not moderate the relationship between strategic planning
and firm performance of ECG: (P-value ≤ 0.05) at levels
8.0000, 0.1520, and 10.0000 (SD, Mean, +SD).
Keywords :
Customer Satisfaction, Network Reliability, Operational Efficiency, Organizational Performance, Reduction in System Losses, Revenue Generation, Strategy Evaluation, Strategy Formulation, Strategy Implementation, Strategic Planning, Tariff.
Strategic planning has been found to be a
vital ingredient to organizational success. But the
performance of ECG leaves much to be desired. Hence,
this study examines the effect of strategic planning on
firm performance. It also assesses the moderating effect
of firm challenges and government policies on the
relationship. Correlational and cross-sectional design
were used. Cluster and simple random were used to
sample 385 respondents. Finding showed that 77% of
respondents agreed that effective strategy formulation
improves firm performance, whilst 23% disagreed. This
had a mean (x̄) score of 4.47 and SD (σ) of 0.44. Strategy
implementation had a x̄ score of 4.76 and SD of 0.43,
Percentage wise, 97% agreed that efficient strategy
execution improves firm outcomes, whilst 3% disagreed.
In terms of strategy evaluation, 93% agreed that
efficient project assessment improves performance
outcomes, whilst 7% disagreed. This had a x̄ score of
4.78 and SD of 0.43.A significantly strong positive
correlation was found between the study variables;
strategy formulation and firm performance r(385) =
0.976, p<0.05, strategy formulation and implementation
r(385) = 0.975, p<0.05, strategy formulation and
evaluation r(385) = 0.980, p<0.05, strategy
implementation and evaluation r(385) = 0.875, p<0.05,
and strategy evaluation and firm performance r(385) =
0.976, p<0.05. In terms of moderating effects, challenges
of ECG significantly moderate the relationship between
strategic planning and firm performance with a (P-value
≤ 0.05) at levels 8.0000,0.0000, and 10.0000(SD, Mean,
+SD). Whilst government policies of free electricity to
lifeline consumers during Covid-19 period in 2020 does
not moderate the relationship between strategic planning
and firm performance of ECG: (P-value ≤ 0.05) at levels
8.0000, 0.1520, and 10.0000 (SD, Mean, +SD).
Keywords :
Customer Satisfaction, Network Reliability, Operational Efficiency, Organizational Performance, Reduction in System Losses, Revenue Generation, Strategy Evaluation, Strategy Formulation, Strategy Implementation, Strategic Planning, Tariff.
