Authors : Taufik Murtono; Andry Prasetyo

Volume/Issue : Volume 10 - 2025, Issue 10 - October

Google Scholar : https://tinyurl.com/3vkkxjyr

Scribd : https://tinyurl.com/5n98c3p3

DOI : https://doi.org/10.38124/ijisrt/25oct1271

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Note : Google Scholar may take 30 to 40 days to display the article.

Abstract : This Community Partnership Program aims to enhance the competitiveness of screen printing micro, small, and medium enterprises (MSMEs) in Karanganyar Regency through training in generative artificial intelligence (AI)-based illustration design. The main challenges faced by partners include limited graphic design skills, low production efficiency, and a lack of innovation in keeping up with market trends. To address these challenges, the community service team conducted intensive training on the use of generative AI tools such as Midjourney and ChatGPT to strengthen visual design capacity and accelerate the design production process. The results of the activity showed a significant increase in the productivity and quality of partner designs. Participants were able to consistently produce a minimum of five new designs per week, with design processing time drastically reduced from two days to two hours. Reducing reliance on external designers also resulted in a twofold increase in production capacity. In addition, this program contributed to increasing technological literacy, creativity, and independence of partners in utilizing digital technology for business development. This training also had an impact on strengthening the local creative economy by demonstrating that AI technology can be accessed and utilized by MSMEs practically and sustainably. This program not only provides technical solutions but also paves the way for digital transformation in the informal sector through a participatory approah and community empowerment. These findings suggest expanding the scope of training to include digital marketing and AI-based production management in future community service programs, as well as the need for policy support from local governments to facilitate program replication and scale-up.

Keywords : Screen Printing; Artificial Intelligence (AI); Illustration Design; Digital Transformation; Local Creative Economy.

References :

1. E. I. Rosiana, G. Jalunggono, and E. D. Ratnasari, "ANALYSIS OF THE ECONOMIC POTENTIAL OF KARANGANYAR DISTRICT IN 2017-2022," MARGINAL JOURNAL OF MANAGEMENT ACCOUNTING GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, 2023, doi: 10.55047/marginal.v2i2.615.
2. A. Wibowo, D. R. A. Muhammad, E. Lestari, and R. Karsidi, "Development of a Tourism Village Based on the Integration of Language Education and Local Potential (Case Study in Karanganyar Regency, Central Java, Indonesia)," E3S Web of Conferences, 2021, doi: 10.1051/e3sconf/202131604003.
3. A. Wibowo, S. Winarno  Joko, and P. Permatasari, “Local wisdom and social entrepreneurship as the foundation for the development of organic tourism villages in Karanganyar Regency, Indonesia," E3S Web of Conferences, 2023, doi: 10.1051/e3sconf/202344403002.
4. E. Lestari, E. Rusdiyana, Sugihardjo, R. Setyowati, Widiyanto, and I. Santoso, "The role of village-owned enterprises in the development and sustainability of the agrotourism sector (A case study of agrotourism in Karanganyar Regency, Central Java)," IOP Conference Series: Earth and Environmental Science, vol. 1302, 2024, doi: 10.1088/1755-1315/1302/1/012132.
5. H. Haryanto, N. Laugu, and S. R. Zulaikha, "Public Libraries as Incubators for Social Inclusion and Entrepreneurship for Achieving Sustainable Development Goals (SDGs) : A Progressive Transformation," Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran, 2024, doi: 10.33394/jk.v10i2.11648.
6. R. Rahmawati, H. K. Liestiandre, M. T. Sarira, H. Nurhayati, and F. A. S. Rini, "Development Strategy of Jumog Waterfall as a Tourist Attraction in Karanganyar Regency, Central Java," Proceedings International Conference on Marine Tourism and Hospitality Studies, 2025, doi: 10.33649/iconmths.v1i1.374.
7. E. Mariyanti et al., “Pemanfaatan Aplikasi Canva sebagai Strategi Penguatan Citra UMKM Rezki Berkah Sehati,” Jurnal Pengabdian Masyarakat Dharma Andalas, 2025, doi: 10.47233/jpmda.v3i2.1825.
8. N. L. Ramadhani, A. E. Budiyanto, and A. Ali, "Illustration Graphic Design Training for Small Businesses as a Form of Business Development," Asian Journal of Community Services, 2022, doi: 10.55927/ajcs.v1i6.2086.
9. M. Septiawan and H. Pudjoprastyono, “Strategi Pemasaran Kreatif Untuk UMKM Es Coklat Melalui Branding Dan Digitalisasi,” Journal Of Human And Education (JAHE), 2024, doi: 10.31004/jh.v4i6.1901.
10. D. Wahyuningsih, D. Syafei, M. Auli, Y. Djakfar, and I. Eliyana, “Pelatihan dan Pembuatan Banner pada Aplikasi Canva umtuk meningkatkan Kreativitas Desain Promosi Usaha Mikro Kecil dan Menengah Pondok Mapan Ibu Sundari di Desa Marga Bakti,” Jurnal Pengabdian Bersama Masyarakat Indonesia, 2025, doi: 10.59031/jpbmi.v3i1.591.
11. I. Monalisa, R. T. Y. Sidabutar, T. N. Ardana, and F. Situmorang, “Pengembangan Kapasitas Manajerial UMKM untuk Meningkatkan Daya Saing Melalui Inovasi Teknologi,” Jurnal Ekonomi, Bisnis dan Manajemen, 2025, doi: 10.58192/ebismen.v4i1.3160.
12. B. Amira and M. I. P. Nasution, “Pemanfaatan Kecerdasan Buatan (Ai) Dalam Meningkatkan Efesiensi Dan Pengembangan Usaha Mikro,Kecil Dan Menengah (Umkm),” Jurnal Riset Manajemen, 2023, doi: 10.54066/jurma.v1i4.1354.
13. K. R. A. Lubis, R. Septiawati, and I. Nasihin, "Pengaruh Literasi Keuangan, Pemanfaatan Sistem Informasi Akuntansi Dan Penggunaan Teknologi Informasi Terhadap Kinerja UMKM," Journal of Economic, Business and Accounting (COSTING), 2024, doi: 10.31539/costing.v7i2.7461.
14. W.-S. Hwang and H.-S. Kim, "Does the adoption of emerging technologies improve technical efficiency? Evidence from Korean manufacturing SMEs," Small Business Economics, vol. 59, pp. 627–643, 2021, doi: 10.1007/s11187-021-00554-w.
15. S. Putrianingsih, “Pemberdayaan Masyarakat Multisektoral Berbasis Literasi Digital Pada UMKM Pengrajin Genteng di Tulungagung Dalam Pemasaran Produk,” JIK-PkM: Jurnal Inovatif dan Kreatif hasil Pengabdian kepada Masyarakat, 2024, doi: 10.55148/jik-pkm.v2i2.1215.
16. Z. Zuliyati and W. A. Triyanto, “Stampel Flash Bagi UMKM Percetakan,” Muria Jurnal Layanan Masyarakat, 2021, doi: 10.24176/mjlm.v3i2.6172.
17. R. Utami, I. Istiatin, and I. Suryo, "Product Differentiation, Market Orientation, and Product Quality Against Competitive Advantage in UMKM Rotan Desa Trangsan, Gatak, Sukoharjo," Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 2023, doi: 10.47467/alkharaj.v6i2.3714.
18. B. S. P. Sakti, “Inovasi Desain Kemasan Untuk Meningkatkan Penjualan Produk Umkm Healthy Tasty Food Surabaya,” ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat, 2023, doi: 10.61132/aspirasi.v2i1.196.
19. A. F. W. Prawesti, A. Christyanti, A. N. Sari, S. A. Cahyani, and Z. A. Achmad, “Implementasi Pendampingan Digital Branding dan Packaging pada UMKM Omah Dayang,” Jurnal Pengabdian Masyarakat Nusantara, 2023, doi: 10.57214/pengabmas.v5i2.303.
20. A. Nurwana et al., “PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen UMKM Syehriel Collection),” Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan, 2022, doi: 10.55606/jimek.v2i3.538.
21. A. Hanafiah, S. N. Lubis, and C. P., “Analysis Of The Packaging House Program in Batu Bara Regency: Enhancing the Competitiveness of MSME Products for Regional Economic Development in Batu Bara Regency," International Journal of Progressive Sciences and Technologies, 2023, doi: 10.52155/ijpsat.v42.1.5812.
22. M. Y. Ariyadi, I. Augtiah, and W. Kurniawan, "Small business in a small city: The implementation of augmented reality," Sebelas Maret Business Review, 2024, doi: 10.20961/smbr.v9i1.81416.
23. S. Ridloah, D. Ranihusna, V. Putri, V. Noekent, and N. Wulansari, “Empowering local economic potential post COVID-19 pandemic," Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 2024, doi: 10.26905/abdimas.v9i1.11601.
24. I. Augtiah, M. Y. Ariyadi, and R. A. K. N. Bintang, “Implementation of the Business Model Canvas Strategy for MSMEs in Karanganyar Regency," Jurnal EMT KITA, 2023, doi: 10.35870/emt.v7i4.1625.
25. S. Akter et al., "A framework for AI-powered service innovation capability: Review and agenda for future research," Technovation, 2023, doi: 10.1016/j.technovation.2023.102768.
26. H. Dwivedi, S. Kumar, R. Kushwaha, and A. K. Sinha, "Design Clinic India: disentangling the conundrum of marketing imperative," Emerald Emerging Markets Case Studies, vol. 14, no. 4, pp. 1–35, 2024, doi: 10.1108/EEMCS-02-2024-0066.
27. K. Manis and S. Madhavaram, "AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues," Journal of Business Research, 2023, doi: 10.1016/j.jbusres.2022.113485.
28. P. Mikalef, N. Islam, V. Parida, H. Singh, and N. Altwaijry, “Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective," Journal of Business Research, 2023, doi: 10.1016/j.jbusres.2023.113998.
29. Y. Sullivan and S. F. Wamba, "Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation," Journal of Business Research, 2024, doi: 10.1016/j.jbusres.2024.114500.
30. F. Cornish et al., "Participatory action research," Nature Reviews Methods Primers, vol. 3, 2023, doi: 10.1038/s43586-023-00214-1.
31. P. Kelly, "Practical suggestions for community interventions using participatory action research," Public health nursing, vol. 22 1, pp. 65–73, 2005, doi: 10.1111/J.0737-1209.2005.22110.X.
32. M. Minkler, "Using Participatory Action Research to build Healthy Communities," Public Health Reports, vol. 115, 2–3, pp. 191–197, 2000, doi: 10.1093/PHR/115.2.191.
33. N. Wallerstein and B. Duran, "Community-based participatory research contributions to intervention research: the intersection of science and practice to improve health equity." American journal of public health, vol. 100 Suppl, 2010, doi: 10.2105/AJPH.2009.184036.
34. B. Vivona and M. Wolfgram, "Conducting Community-Based Participatory Action Research," Human Resource Development Review, vol. 20, pp. 512–521, 2021, doi: 10.1177/15344843211044003.
35. M. Tobroni, “Teknik Sablon sebagai Media Apresiasi Karya Desain pada Tshirt,” Humaniora, vol. 2, pp. 169–181, 2011, doi: 10.21512/HUMANIORA.V2I1.2968.
36. A. Nastiti and D. M. Citraningrum, "Pengembangan Ekonomi Kreatif Berbasis Bahasa dan Sastra Indonesia Melalui Produk Sablon Berdesain Olah Kata Bermuatan Kearifan Lokal Jember," Journal of Community Development, 2021, doi: 10.47134/comdev.v2i1.32.
37. N. Marpaung and O. Siregar, "Empowerment of Youth Organization Through Sublimation Screen Printing Training and Product Marketing Strategies in Bahorok District, Langkat Regency," ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat, 2023, doi: 10.32734/abdimastalenta.v8i1.11885.
38. M. Arifin, J. Maknunah, S. D. N. Rosady, and E. Novitasari, “Pelatihan Keterampilan Wirausaha Sablon Manual di Desa Siser, Kecamatan Laren, Lamongan,” Welfare : Jurnal Pengabdian Masyarakat, 2023, doi: 10.30762/welfare.v1i4.715.
39. W. Haryana, “Creating Opportunities for a Creative Industry Through Screen Printing Learning for Community During the Covid-19 Pandemic," pp. 223–226, 2021, doi: 10.2991/ASSEHR.K.210203.047.
40. M. M. Kembaren, M. Lubis, Z. Lubis, E. Yudhistira, and R. Gunaika, "Exploring Independent Economic Potential Through Digital Screen Printing as a Business Identity of Tanjung Harapan Village Community, Labuhanbatu Regency," ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat, 2025, doi: 10.32734/abdimastalenta.v10i1.19815.
41. M. J. Hwang, B. U. Kim, and J.-A. Han, "Analysis for Priority of Image-Generating AI Tools in the Graphic Design,” Korean Institute of Smart Media, 2025, doi: 10.30693/smj.. 2025.14.2.9.
42. S. Gerenko, "Artificial Intelligence in Graphic Design: the Case of Generative Neural Networks," Demiurge: Ideas, Technologies, Perspectives of Design, 2024, doi: 10.31866/2617-7951.7.1.2024.300924.
43. M. Pise, N. Yadgiri, P. Gaikwad, Y. Dusawar, and P. Nandanwar, “AI Image Generator," International Journal of Advanced Research in Science, Communication and Technology, 2024, doi: 10.48175/ijarsct-18385.
44. D. Kim, "Foundational Discussion on Research Directions for Image-Generating Artificial Intelligence, with a Focus on Realistic Images," The Korean Society of Human and Nature, 2023, doi: 10.54913/hn.. 2023.4.2.255.
45. Y.-H. Lee and C.-Y. Chiu, "The Impact of AI Text-to-Image Generator on Product Styling Design," pp. 502–515, 2023, doi: 10.1007/978-3-031-35132-7_38.
46. R. Brisco, L. Hay, and S. Dhami, "EXPLORING THE ROLE OF TEXT-TO-IMAGE AI IN CONCEPT GENERATION," Proceedings of the Design Society, vol. 3, pp. 1835–1844, 2023, doi: 10.1017/pds.. 2023.184.
47. L.-Y. Chiou, P.-K. Hung, R.-H. Liang, and C.-T. Wang, "Designing with AI: An Exploration of Co-Ideation with Image Generators," Proceedings of the 2023 ACM Designing Interactive Systems Conference, 2023, doi: 10.1145/3563657.3596001.
48. Y. Tang, M. Ciancia, Z. Wang, and Z. Gao, "What's Next? Exploring Utilization, Challenges, and Future Directions of AI-Generated Image Tools in Graphic Design," ArXiv, vol. abs/2406.13436, 2024, doi: 10.48550/arXiv.. 2406.13436.
49. S. Y. Son, "The impact of AI-based image generation technology on the design creation process : Focusing on motion graphics design," Korea Institute of Design Research Society, 2025, doi: 10.46248/kidrs.. 2025.1.19.
50. Y. M. Atuweni and M. Mtende, "AI-aided design studio: Enhancing graphic design and user interface with machine learning," i-manager's Journal on Artificial Intelligence & Machine Learning, 2024, doi: 10.26634/jaim.. 2.2.20736.
51. K. Mohamed, M. Medhat, M. Daher, and L. Ayoub, "The AI-enhanced image: between identity and innovation of graphic designers," vol. 13225, p. 1322509, 2024, doi: 10.1117/12.3046205.