Authors :
Ajeng Syarifah, M. Mukti Ali
Volume/Issue :
Volume 5 - 2020, Issue 4 - April
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2yTO3HF
Abstract :
The purpose of this research is to develop a
comprehensive model by measuring the effect of
product quality and brand trust on customer
satisfaction, which impacts on customer loyalty. This
research applies a descriptive research design using
survey methods. Sampling uses convenient sampling as
a sampling technique. This study uses the structural
equation modeling (Lisrel) approach - Lisrel to test the
influence of the significance of the overall model and
predetermined pathway. The findings show that
product quality and brand trust have a significant effect
on customer satisfaction. Other results indicate that
customer satisfaction is having a substantial impact on
customer loyalty.
Keywords :
Product Quality, Brand Trust, Customer Satisfaction, and Customer Loyalty.
The purpose of this research is to develop a
comprehensive model by measuring the effect of
product quality and brand trust on customer
satisfaction, which impacts on customer loyalty. This
research applies a descriptive research design using
survey methods. Sampling uses convenient sampling as
a sampling technique. This study uses the structural
equation modeling (Lisrel) approach - Lisrel to test the
influence of the significance of the overall model and
predetermined pathway. The findings show that
product quality and brand trust have a significant effect
on customer satisfaction. Other results indicate that
customer satisfaction is having a substantial impact on
customer loyalty.
Keywords :
Product Quality, Brand Trust, Customer Satisfaction, and Customer Loyalty.
