Influence of Application Readiness,Trust and E-Service Quality Against Purchase Interest in E-Commerce Xin Jabodetabek

Authors : Yendry Saputra; Dipa Mulia

Volume/Issue : Volume 5 - 2020, Issue 8 - August

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DOI : 10.38124/IJISRT20AUG397

The purpose of this research is to know and analyze how much influence the variable Application Readiness (Perceived Ease of Use and Perceived Usefulness), Trust and E-Service Quality to Purchase Interest in E-commerce X in Jabodetabek. This study used a purposive sampling method with a Hair theory formula amounting to 160 respondents. The data analysis technique used is a Structural equation Modeling (SEM) equation technique using the AMOS version 22 application. The results showed that the Application Readiness, trust, and E-Service Quality significantly affect the Purchase Interest, E-Service Quality has the biggest and most significant contribution to online Purchase Interest.

Keywords : Perceived Ease of Use, Perceived Usefulness, trust, Quality Electronic Services, Purchase Interest, ECommerce.


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31 - July - 2022

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