Influence of Consumer Decision Making, Supplier, and Competitive Advantage over Channel Distribution on Creative Economy with Pandemic COVID-19


Authors : Christiana Fransiska Sembiring; Setyo Riyanto

Volume/Issue : Volume 5 - 2020, Issue 6 - June

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3ivvift

This research shows that the influence of consumer decision-making, suppliers, and competitive advantage over channel distribution in the creative economy affected by Pandemic COVID-19. The research aims to uncover the influence of these three factors on channel distribution to the affected creative economy. The study was conducted against 88 respondents in a simple random sampling. Some regression results show that decision making, the most influential factor in channel distribution, has the fewest influence compared to suppliers and competitive advantages for creative economic entrepreneurs in Indonesia.

Keywords : Decision making; Competitive advantage; Channel distribution; COVID-19; Supplier.

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