Authors :
Faith Makena; Dr. Donald Gulali
Volume/Issue :
Volume 9 - 2024, Issue 4 - April
Google Scholar :
https://tinyurl.com/2j9yju8f
Scribd :
https://tinyurl.com/2p9zkwps
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24APR215
Abstract :
Corporate Social responsibility (CSR) is
becoming an increasingly significant component of many
firms’ strategic planning decisions. Statistics shows that
more than 80% of health sector organizations in Kenya
don’t seem to realize the importance of Corporate Social
Responsibility. Among the approximately 20% that do
understand the significance of corporate social
responsibility, only 2% strive to implement it owing to a
number of reasons. This has left a negative perception
and bad image to the organizational stakeholders
involving the patients, shareholders and the staff,
sometimes leading to low profitability. This is evident
despite the fact that success of a company is measured by
its contribution to society. Most studies have shown both
positive and negative relationship or failed to clarify
impacts of corporate social responsibility of
organizational corporate social responsibility on its
image. None of the studies has also specifically shown
how adoption of economic, environmental and social
dimension strategies have impacted on organizational
image of Kisumu heart Hospital. The main objective of
this study was therefore to investigate the influence of
economic dimension strategy on organizational image of
Kisumu heart hospital. Study was anchored stakeholder
theory. The study adopted correlational research design.
The population of the study comprised of a total of 400
outpatients, inpatient and employees. The study adopted
stratified random sampling and the sample size was 196
respondents. Primary data was used which was collected
through questionnaire. Data was analysed using both
descriptive and correlation statistics specifically Pearson
Product Moment Correlation and Simple linear
regression Model. The findings revealed that Economic
dimension strategy has a positive and significant effect
on corporate image (B=.132, p<.05. It was concluded that
corporate social responsibility has a positive and
significant effect on corporate image of Kisumu heart
hospital. The study however recommended improving
both economic dimension strategy The study may also
inform the stakeholders in the health sector on the
importance of CSR on the organizational image and
growth.
Keywords :
Strategy, Economic, Dimension, Organization, Image.
Corporate Social responsibility (CSR) is
becoming an increasingly significant component of many
firms’ strategic planning decisions. Statistics shows that
more than 80% of health sector organizations in Kenya
don’t seem to realize the importance of Corporate Social
Responsibility. Among the approximately 20% that do
understand the significance of corporate social
responsibility, only 2% strive to implement it owing to a
number of reasons. This has left a negative perception
and bad image to the organizational stakeholders
involving the patients, shareholders and the staff,
sometimes leading to low profitability. This is evident
despite the fact that success of a company is measured by
its contribution to society. Most studies have shown both
positive and negative relationship or failed to clarify
impacts of corporate social responsibility of
organizational corporate social responsibility on its
image. None of the studies has also specifically shown
how adoption of economic, environmental and social
dimension strategies have impacted on organizational
image of Kisumu heart Hospital. The main objective of
this study was therefore to investigate the influence of
economic dimension strategy on organizational image of
Kisumu heart hospital. Study was anchored stakeholder
theory. The study adopted correlational research design.
The population of the study comprised of a total of 400
outpatients, inpatient and employees. The study adopted
stratified random sampling and the sample size was 196
respondents. Primary data was used which was collected
through questionnaire. Data was analysed using both
descriptive and correlation statistics specifically Pearson
Product Moment Correlation and Simple linear
regression Model. The findings revealed that Economic
dimension strategy has a positive and significant effect
on corporate image (B=.132, p<.05. It was concluded that
corporate social responsibility has a positive and
significant effect on corporate image of Kisumu heart
hospital. The study however recommended improving
both economic dimension strategy The study may also
inform the stakeholders in the health sector on the
importance of CSR on the organizational image and
growth.
Keywords :
Strategy, Economic, Dimension, Organization, Image.
