Influences of Marketing Mix Factors in Querying for Information through Conventional English Newspapers in Sri Lanka


Authors : W. J. Jeyaraj

Volume/Issue : Volume 5 - 2020, Issue 6 - June

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3iCIi3a

Newspapers are the primary source of information conveying current and trending news materials. These newspapers are available in trilingual modes such as Sinhala, Tamil and English, and since the literacy rate of Sri Lanka is high, many opt to read the English news sources. Hence, this research focuses on the demographic of the readers who eagerly choose the English papers as their news source and has been conducted within the Batticaloa town of Sri Lanka. Based on the Marketing Mix Factors, it was observed that with regard to the daily papers, Daily Mirror is mostly preferred by the reader community whereas Sunday Times is consumed at a higher rate among the Sunday newspapers.

Keywords : Marketing; Mix-factors; Newspapers; Sri Lanka.

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