Authors :
Kailanathan Maiyuran
Volume/Issue :
Volume 8 - 2023, Issue 10 - October
Google Scholar :
https://tinyurl.com/ypu5k53a
Scribd :
https://tinyurl.com/569tr5tw
DOI :
https://doi.org/10.5281/zenodo.10066392
Abstract :
The widespread use of smartphones and the
growing reliance, on services have led to a notable
change in how consumers behave resulting in a greater
desire for mobile banking services. This research aims to
explore the factors that contribute to the increasing
demand for mobile banking solutions. By reviewing
existing literature and conducting analysis this study
reveals the factors that drive consumer’s preference for
mobile banking. The findings provide insights, for
institutions and policymakers who wish to adapt their
strategies according to the changing landscape of mobile
banking.
Keywords :
Financial technology (FinTech), Mobile app adoption, User experience, User interface design, Security measures, Regulatory framework, Consumer behavior, Technological innovation, Trust and confidence, Economic incentives, Data privacy, Regulatory compliance, Emerging technologies, Mobile banking ecosystem, User-centric design, Financial accessibility.
The widespread use of smartphones and the
growing reliance, on services have led to a notable
change in how consumers behave resulting in a greater
desire for mobile banking services. This research aims to
explore the factors that contribute to the increasing
demand for mobile banking solutions. By reviewing
existing literature and conducting analysis this study
reveals the factors that drive consumer’s preference for
mobile banking. The findings provide insights, for
institutions and policymakers who wish to adapt their
strategies according to the changing landscape of mobile
banking.
Keywords :
Financial technology (FinTech), Mobile app adoption, User experience, User interface design, Security measures, Regulatory framework, Consumer behavior, Technological innovation, Trust and confidence, Economic incentives, Data privacy, Regulatory compliance, Emerging technologies, Mobile banking ecosystem, User-centric design, Financial accessibility.
