Authors :
Mohadeseh Davoodi (Nika)
Volume/Issue :
Volume 8 - 2023, Issue 4 - April
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3MIv6eH
DOI :
https://doi.org/10.5281/zenodo.7828136
Abstract :
With the continuous development of
information technology, the Internet is loved by all walks
of life for its intelligent, convenient and efficient
characteristics.
At present, under the continuous promotion of the
national rural revitalization strategy, farmers' incomes
are increasing, living standards are constantly
improving, and rural tourism is also developing.
Therefore, it is of great significance to create a unique
rural tourism culture and promote the development and
marketing strategy of rural tourism. This paper mainly
takes the Internet environment as the background and
rural tourism marketing as the research object, and puts
forward corresponding suggestions for the current
problems and current situation in rural tourism
marketing In order to provide ideas and suggestions for
the future development of rural tourism marketing in
China.
Keywords :
Rural Tourism; Tourism Marketing; Internet; Marketing Countermeasures.
With the continuous development of
information technology, the Internet is loved by all walks
of life for its intelligent, convenient and efficient
characteristics.
At present, under the continuous promotion of the
national rural revitalization strategy, farmers' incomes
are increasing, living standards are constantly
improving, and rural tourism is also developing.
Therefore, it is of great significance to create a unique
rural tourism culture and promote the development and
marketing strategy of rural tourism. This paper mainly
takes the Internet environment as the background and
rural tourism marketing as the research object, and puts
forward corresponding suggestions for the current
problems and current situation in rural tourism
marketing In order to provide ideas and suggestions for
the future development of rural tourism marketing in
China.
Keywords :
Rural Tourism; Tourism Marketing; Internet; Marketing Countermeasures.
