With the continuous development of information technology, the Internet is loved by all walks of life for its intelligent, convenient and efficient characteristics. At present, under the continuous promotion of the national rural revitalization strategy, farmers' incomes are increasing, living standards are constantly improving, and rural tourism is also developing. Therefore, it is of great significance to create a unique rural tourism culture and promote the development and marketing strategy of rural tourism. This paper mainly takes the Internet environment as the background and rural tourism marketing as the research object, and puts forward corresponding suggestions for the current problems and current situation in rural tourism marketing In order to provide ideas and suggestions for the future development of rural tourism marketing in China.

Keywords : Rural Tourism; Tourism Marketing; Internet; Marketing Countermeasures.