Intention of Entrepreneurship in the Young Generation of Agriculture (Case of Diponegoro University Faculty of Animal Husbandry and Agriculture)


Authors : Della Arny Novera; Lili Marliyah; Purbayu Budi Santosa

Volume/Issue : Volume 5 - 2020, Issue 7 - July

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/2DxG1qh

DOI : 10.38124/IJISRT20JUL541

The entrepreneurial intentions of the young generation in the agricultural sector are decreasing from year to year. Based on this, it is important to question the characteristics of agricultural student entrepreneurial intentions. Many university graduates are unemployed but on the other hand there are still agricultural sectors that can be potential for these graduates to be developed and become one of their career choices going forward. This research provides support for the application of TPB (Theory of Plan Behavior) and the concept of entrepreneurial intentions to understand the emergence of complex economic behaviors such as entrepreneurship before the emergence of observable actions. The purpose of this study was to determine the intentions of agricultural entrepreneurs and the facts that influence them. Questionnaire filling by 100 students of the Faculty of Animal Husbandry and Agriculture of the University of Diponegoro was carried out using incidental sampling techniques and descriptive statistical analysis methods. The results showed that the interests of UNDIP's animal husbandry and agriculture faculty were determined significantly by attitude, while subjective norms and behavioral control had no effect on entrepreneurial intentions. As many as 66% of students are interested in entrepreneurship in the agricultural sector.

Keywords : Agropreneurship; intention; theory of plan behavior.

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