The entrepreneurial intentions of the young
generation in the agricultural sector are decreasing
from year to year. Based on this, it is important to
question the characteristics of agricultural student
entrepreneurial intentions. Many university graduates
are unemployed but on the other hand there are still
agricultural sectors that can be potential for these
graduates to be developed and become one of their
career choices going forward. This research provides
support for the application of TPB (Theory of Plan
Behavior) and the concept of entrepreneurial intentions
to understand the emergence of complex economic
behaviors such as entrepreneurship before the
emergence of observable actions. The purpose of this
study was to determine the intentions of agricultural
entrepreneurs and the facts that influence them.
Questionnaire filling by 100 students of the Faculty of
Animal Husbandry and Agriculture of the University of
Diponegoro was carried out using incidental sampling
techniques and descriptive statistical analysis methods.
The results showed that the interests of UNDIP's animal
husbandry and agriculture faculty were determined
significantly by attitude, while subjective norms and
behavioral control had no effect on entrepreneurial
intentions. As many as 66% of students are interested in
entrepreneurship in the agricultural sector.
Keywords : Agropreneurship; intention; theory of plan behavior.