Authors :
Pramatatya Resindra Widya; William Wendy Ary
Volume/Issue :
Volume 6 - 2021, Issue 11 - November
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3y8zxGm
Abstract :
The aim of this study is to examine the impact
of perceived susceptibility, perceived severity, of using
electronic transaction and behavior during COVID 19
Pandemic in Indonesia. This study conducted in
confirmatory approach with survey method. This study
used 150 respondent with purposive sampling method.
This research found that perceived susceptibility,
perceived seriousness, perceived of usefulness had positive
and significant impact to customer intention of using
electronic transaction during COVID 19 Pandemic. While
the perceived of ease of use had no impact on customer
intention of using electronic transaction. This study can be
a reference for the next studies about health belief model,
customer intention, and consumer behavior especially in
use electronic payment.
Keywords :
Consumer Behavior, Health Belief Model, Technology Acceptance Model, Covid 19 Pandemic, Electronic Payment
The aim of this study is to examine the impact
of perceived susceptibility, perceived severity, of using
electronic transaction and behavior during COVID 19
Pandemic in Indonesia. This study conducted in
confirmatory approach with survey method. This study
used 150 respondent with purposive sampling method.
This research found that perceived susceptibility,
perceived seriousness, perceived of usefulness had positive
and significant impact to customer intention of using
electronic transaction during COVID 19 Pandemic. While
the perceived of ease of use had no impact on customer
intention of using electronic transaction. This study can be
a reference for the next studies about health belief model,
customer intention, and consumer behavior especially in
use electronic payment.
Keywords :
Consumer Behavior, Health Belief Model, Technology Acceptance Model, Covid 19 Pandemic, Electronic Payment
