Authors :
Hudhoodha Waheedh
Volume/Issue :
Volume 9 - 2024, Issue 11 - November
Google Scholar :
https://tinyurl.com/55d3rt25
Scribd :
https://tinyurl.com/dfdsh64r
DOI :
https://doi.org/10.38124/ijisrt/24nov895
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
This Descriptive Quantitative research aims to
investigate the impact of COVID-19 Pandemic on
consumer preferences towards social Commerce for the
digital transformation Retail entrepreneurship in
Maldives. The literature indicates that the COVID-19
pandemic has increased more digitalized business in
Maldives and retail entrepreneurs have expansion plan
for business recovery. This research finding shows that
there is an increase in online purchasing through social
media after pandemic, this study has identified the most
frequently used social media apps, the most frequently
purchased products and the preferred payment method
while purchasing through social media apps. The findings
further show the main motives, concerns and the
influence of social media on purchasing through social
media. This data contributes to the strategic direction for
retail entrepreneurs and policy makers for technological
integration in the business as a part of Sustainable
Development Goal of digitalization for the benefit of
society and economy.
Keywords :
Entrepreneurship; Technology; COVID-19; E- Commerce, Social Commerce; Consumer.
References :
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This Descriptive Quantitative research aims to
investigate the impact of COVID-19 Pandemic on
consumer preferences towards social Commerce for the
digital transformation Retail entrepreneurship in
Maldives. The literature indicates that the COVID-19
pandemic has increased more digitalized business in
Maldives and retail entrepreneurs have expansion plan
for business recovery. This research finding shows that
there is an increase in online purchasing through social
media after pandemic, this study has identified the most
frequently used social media apps, the most frequently
purchased products and the preferred payment method
while purchasing through social media apps. The findings
further show the main motives, concerns and the
influence of social media on purchasing through social
media. This data contributes to the strategic direction for
retail entrepreneurs and policy makers for technological
integration in the business as a part of Sustainable
Development Goal of digitalization for the benefit of
society and economy.
Keywords :
Entrepreneurship; Technology; COVID-19; E- Commerce, Social Commerce; Consumer.