Authors : Shukuru John Masawe

Volume/Issue : Volume 9 - 2024, Issue 10 - October

Google Scholar : https://tinyurl.com/4y349jbe

Scribd : https://tinyurl.com/4v2xet8n

DOI : https://doi.org/10.38124/ijisrt/IJISRT24OCT486

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This study intends to identify key performance indicators used by AOTTL in evaluating the AOT’s operations. The study employed a case study research design. The targeted population comprised 255 staff from AOTTL. The sample size was 83 participants. This study used simple random sampling and purposive sampling techniques in selection of respondents. Data were collected by using questionnaire, interviews and documentary reviews. Quantitative data were analyzed by using descriptive statistics while qualitative data were analyzed by using thematic analysis. The study found a strong consensus on the effectiveness of KPIs: 94.3% of respondents agree or strongly agree that KPIs are used to assess crop cultivation efficiency, 86.3% affirm their effectiveness in processing activities, and 82.5% recognize their relevance in supply chain management. Additionally, 91.3% believe the KPIs accurately reflect marketing success, while 77.5% of employees are aware of the KPIs for crop evaluation. In conclusion, the KPIs are seen as valuable tools for operational improvement and performance assessment at AOTTL

Keywords : Key Performance Indicators, Private Organization and Operations.

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