Authors :
Ehsan Ferdous; He Xiaoyin
Volume/Issue :
Volume 6 - 2021, Issue 7 - July
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3kXSXsG
Abstract :
Economies are becoming diversified due to
the large-scale adaptation of globalization and the
processes involved are becoming easier day by day with
the advancement to technology. The contemporary
world is no longer confined to any single market which
has also instigated the expansion of trade beyond
national territory. Multinational Managers are faced
with challenges when it comes to dealing with different
cultures as they fail cope up with the demand of their
counterparts’ culture. This study seeks to discuss and
address important areas to the problems associated with
cultural differences when it comes to International
Trade Negotiation. However, little research has been
conducted to identify the influence of culture on
international trade negotiation. The study attempted to
refute the relationship between culture and international
trade negotiation. The data is used to conduct this study
is collected from different nationalities to understand the
perception and negotiation style of different cultures.
Keywords :
Cultural Differences, International Trade Negotiations, Cross-Cultural Communications
Economies are becoming diversified due to
the large-scale adaptation of globalization and the
processes involved are becoming easier day by day with
the advancement to technology. The contemporary
world is no longer confined to any single market which
has also instigated the expansion of trade beyond
national territory. Multinational Managers are faced
with challenges when it comes to dealing with different
cultures as they fail cope up with the demand of their
counterparts’ culture. This study seeks to discuss and
address important areas to the problems associated with
cultural differences when it comes to International
Trade Negotiation. However, little research has been
conducted to identify the influence of culture on
international trade negotiation. The study attempted to
refute the relationship between culture and international
trade negotiation. The data is used to conduct this study
is collected from different nationalities to understand the
perception and negotiation style of different cultures.
Keywords :
Cultural Differences, International Trade Negotiations, Cross-Cultural Communications
