This research study aims to identify the
corporate strategies used by 7-Eleven, Inc. to overcome
challenges and achieve success in the retail industry. The
study also explores the effectiveness of the company's
marketing mix, supply chain management, and customer
service initiatives. A total of 50 respondents were
randomly selected from customers of 7-Eleven
convenience stores in the Science City of Muñoz, Nueva
Ecija, Philippines. The results showed that 7-Eleven's
guided replenishment system has effectively ensured
timely and efficient product delivery. Customers are also
satisfied with the store's quality, availability, and variety
of products. Most respondents are also satisfied with the
customer service of 7-Eleven employees. These findings
provide insights for other retailers looking to enhance
their corporate/business strategies.
Keywords :
Supply Chain Management, Corporate Strategies, Convenience Store, Innovation.