Authors : Kishan Raj Bellala

Volume/Issue : Volume 10 - 2025, Issue 12 - December

Google Scholar : https://tinyurl.com/twpz4s6u

Scribd : https://tinyurl.com/53nz2kcf

DOI : https://doi.org/10.38124/ijisrt/25dec861

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Abstract : The digital landscape continues to evolve rapidly as businesses adopt intelligent marketing platforms to deliver personalized data-driven customer experiences on a scale. Salesforce Marketing Cloud uses Artificial Intelligence (AI) and automation to convert traditional marketing methods into highly dynamic targeted strategies through its cloud-based platform. This paper investigates how Salesforce Einstein technology uses AI to deliver predictive analytics and behavioral insights and content personalization while Journey Builder and Automation Studio automate multichannel campaigns and customer engagement. The research evaluates essential features and advantages and practical implementations and technical obstacles to demonstrate how businesses can use AI and automation for better marketing performance and customer retention and business expansion. The paper examines upcoming trends and intelligent automation's potential influence on developing modern marketing strategies for the future.

Keywords : Digital Marketing, Intelligent Marketing Platforms, Data-Driven Marketing, Salesforce Marketing Cloud, Cloud-Based Solutions, Artificial Intelligence (AI), Marketing Automation, Salesforce Einstein, Predictive Analytics, Behavioral Insights, Journey Builder, Automation Studio, Multichannel Campaigns, Customer Engagement, Customer Retention, Business Growth, Emerging Trends, Intelligent Automation, Modern Marketing Strategies.

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