Authors :
Madu, Augustine Chinwe
Volume/Issue :
Volume 6 - 2021, Issue 11 - November
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3IIPAPY
Abstract :
Industries and firms globally have started the
adoption of integrated strategic approach to purchasing and
logistics management known as Supply Chain management.
The advent of the 21
st century organizational restructuring
brought with it the supply chain management concept as an
indispensable strategic tool for companies and organizations to
more than ever embrace “value addition in quality, customer
service delivery, products fit for purpose etc.”. This paper titled
“Lifting the Veil of Dichotomy in Business Functional Areas –A
case of Marketing and Purchasing Practices in Supply Chain
Management” was designed to examine and address areas
of inter-functional dichotomies existent particularly in
the discharge of roles, functions or duties by
professionals occupying the Marketing and Purchasing
positions of various businesses and organizations at one
time or the other and hitherto establish the gains tenable
from maintaining a systematic and synergized work
relationship. The methodologies adopted include the review of
related literatures, works and views of renowned authors in the
field of Marketing and Purchasing areas of Supply Chain
Management and use of other secondary sources. The study
shows that there still exists some element of reductionist
traditional management as opposed to the modern system’s
approach and concludes that the thesis of this paper
remained to re-enact this seemingly abandoned team
spirit to foster at different points of their work
relationships. The paper therefore called for a reshape
in academic research works in the area of SCM to align
with the new normal. A major recommendation of the
study was that Organizations should revisit their
operational policies with a view to removing all blocks of
pride and lackluster influences existent amongst
functional units. This is to inject an air of competence
through sharing from a common bank of ideas.
Keywords :
Functional dichotomy, Marketing, Purchasing, Supply Chain Management, Organization.
Industries and firms globally have started the
adoption of integrated strategic approach to purchasing and
logistics management known as Supply Chain management.
The advent of the 21
st century organizational restructuring
brought with it the supply chain management concept as an
indispensable strategic tool for companies and organizations to
more than ever embrace “value addition in quality, customer
service delivery, products fit for purpose etc.”. This paper titled
“Lifting the Veil of Dichotomy in Business Functional Areas –A
case of Marketing and Purchasing Practices in Supply Chain
Management” was designed to examine and address areas
of inter-functional dichotomies existent particularly in
the discharge of roles, functions or duties by
professionals occupying the Marketing and Purchasing
positions of various businesses and organizations at one
time or the other and hitherto establish the gains tenable
from maintaining a systematic and synergized work
relationship. The methodologies adopted include the review of
related literatures, works and views of renowned authors in the
field of Marketing and Purchasing areas of Supply Chain
Management and use of other secondary sources. The study
shows that there still exists some element of reductionist
traditional management as opposed to the modern system’s
approach and concludes that the thesis of this paper
remained to re-enact this seemingly abandoned team
spirit to foster at different points of their work
relationships. The paper therefore called for a reshape
in academic research works in the area of SCM to align
with the new normal. A major recommendation of the
study was that Organizations should revisit their
operational policies with a view to removing all blocks of
pride and lackluster influences existent amongst
functional units. This is to inject an air of competence
through sharing from a common bank of ideas.
Keywords :
Functional dichotomy, Marketing, Purchasing, Supply Chain Management, Organization.
