Live streaming and video recording (LSVR) while driving for content creation has becoming a worrying trend in Malaysia. The frequency of these videos being uploaded to social media platforms such as Facebook and Instagram for potential mass viewership are getting higher. While the former is more dangerous than the latter, both are in the same category as it shifts substantial focus for driving towards content creation. Thus, it is important that a study can be conducted to analyse the trend in order to have better understanding as well as well to curb the issue at its most critical areas. With that being said, this study aims to provide some closure to the issue by identifying the trends in LSVR while driving in Malaysia as a case study using PICO framework (Problem, Intervention, Comparator and Outcome) as a guideline. While for the analysis, thematic, descriptive and trend analysis were used. From n=100 videos studied within the time frame of year 2020–2022, it shows that the trend has been escalating. Results have illustrated that the most critical area is from normal everyday people trying to make their contents to become viral. Contributions of this study is two-fold: (1) Provides current comprehensive view on LSVR while driving in Malaysia and (2) Highlights the most critical area in the trend so that efforts can be made to manage it. The novelty of this study is that, it is one of the first studies focusing on LSVR while driving with Malaysia as its scope.

Keywords : Live Streaming; Video Recording, Content Creation, Malaysia.