Management Capabilities, Market Orientation as Mediation Influence of Entrepreneurial Orientation on Business Performance (Study of Small Food Micro Industrial Companies in Gorontalo Province), INDONESIA


Authors : Dr. Zainal Abidin Umar

Volume/Issue : Volume 6 - 2021, Issue 9 - September

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/2YxqDEB

This research examines and analyzes the influence of entrepreneurial orientation on business performance through management capabilities, and the market orientation of gorontalo micro small micro industries (IMK). The population is food IMK in Gorontalo with a sample of 76 respondents to the owner of food IMK in Gorontalo. This research uses quantitative approaches and data analysis using PLS (Partial Least Square). The results of this study show that the orientation of entrepreneurship has a significant effect directly on management ability and influences business performance. However, because management skills have a positive and significant effect on business performance, management skills are not proven to mediate the influence of entrepreneurial orientation on business performance. The market orientation proved to have a significant positive effect mediating the influence of entrepreneurial orientation on business performance as partial mediation.

Keywords : Entrepreneurial Orientation, Management Ability, Market Orientation, Business Performance.

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