This study specifically discussed and analyzed seven manuscript posters by Hideya Kawakita displayed between 1974 and 1982 in Japan. The theoretical framework used was Saussure’s semiotic theory on signifier and signified, and focuses on historical research methods. The analysis of this study was not limited to only understand the meaning of the sign, in form of symbols and icons in the manner poster, but also analyzed the history of these icons in the context of Japanese society in 1970s. The result of the seven manner poster analysis used as a source of data indicating posters as description of the condition, problem and development of Japanese people’s behavior as parody of bad habit, after World War II, especially after democratization and high economic growth in 1960s.

Keywords : Icon; Japan; Manner Poster; Postwar; High Economy Growth.