This study aims to determine, understand,
and analyze the mapping of business models in small
and medium enterprises in the rattan industry in
Cirebon Regency in three namely the villages of
Tegalwangi, Plumbon, and Weru. Cirebon was chosen
as the location of the study because Cirebon is the
largest producer of rattan products in Indonesia and a
source of income for the local community so that it is
culturally relevant. This research uses a qualitative
approach with a case study design. There are 42
components to describe the model business in SME's in
the rattan industries in Cirebon Indonesia.
Keywords : Business Model, Rattan Industry, Small Medium Enterprise, Mapping.