Authors :
G.K. Senthil Rajan; Dr. S.K. Gopal
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3yJyOw7
DOI :
https://doi.org/10.5281/zenodo.7743203
Abstract :
The tapioca marketing is imperative for
maximizing the profit to the farmers which enables the
sellers to create the avenues for buying and selling
transactions smoothly. The marketing of tapioca is
significant so as a channel is required to reach the
produced products to the consumers. These tapioca
industries make the sago, starch and also eatables like
wafer because of the increasing demand for sago, starch
and other food items, the area under tapioca cultivation
also increased. The tapioca production is increased for
meeting out the demands of the industries and
consumers therefore; the marketing channel is an
effective mechanism to reach the tapioca product from
farmers to final customers. In this context, the present
study is an attempt to analyze the marketing channels of
the tapioca products and constraints faced by the tapioca
channels in the study area.
Keywords :
Tapioca, Marketing, Demand, Food and Industrial Product, Channel.
The tapioca marketing is imperative for
maximizing the profit to the farmers which enables the
sellers to create the avenues for buying and selling
transactions smoothly. The marketing of tapioca is
significant so as a channel is required to reach the
produced products to the consumers. These tapioca
industries make the sago, starch and also eatables like
wafer because of the increasing demand for sago, starch
and other food items, the area under tapioca cultivation
also increased. The tapioca production is increased for
meeting out the demands of the industries and
consumers therefore; the marketing channel is an
effective mechanism to reach the tapioca product from
farmers to final customers. In this context, the present
study is an attempt to analyze the marketing channels of
the tapioca products and constraints faced by the tapioca
channels in the study area.
Keywords :
Tapioca, Marketing, Demand, Food and Industrial Product, Channel.