Marketing Mix Concept-APPLE


Authors : Amay RaJ Jaiswal.

Volume/Issue : Volume 4 - 2019, Issue 2 - February

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://goo.gl/Wt1fHR

Thomson Reuters ResearcherID : https://goo.gl/KTXLC3

In today’s scenario marketing mix is generally used by companies after segmentation to make people perceive their organization/ product in a different way. There are four major tools used in marketing mix known as (4p’s)  Price  Product  Place  Promotion In addition to about tools four other tools are added to represent holistic marketing concept that encompasses the modern marketing realities.  People  Process  Programs  Performances This paper represents research done on the first private company in US to cross 1 trillion$ valuation (APPLE) with the help of marketing mix concept to drawn conclusions about how people perceive Apple as a brand and what measures Apple must take to improve its brand image and revenue.

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