In today’s scenario marketing mix is generally used by companies after segmentation to make people perceive their organization/ product in a different way. There are four major tools used in marketing mix known as (4p’s)  Price  Product  Place  Promotion In addition to about tools four other tools are added to represent holistic marketing concept that encompasses the modern marketing realities.  People  Process  Programs  Performances This paper represents research done on the first private company in US to cross 1 trillion$ valuation (APPLE) with the help of marketing mix concept to drawn conclusions about how people perceive Apple as a brand and what measures Apple must take to improve its brand image and revenue.