- Cucurbits are used both as vegetables and fruits. They are highly rich in vitamins A, which helps in wound healing by promoting the body's natural inflammatory response and activating collagen synthesis. Cucurbitacin’s, triterpenes, sterols, and alkaloids are common bioactive compounds present in cucurbit fruits (including seeds). Cucurbitacin’s are a group of bitter triterpenes found mostly in Cucurbitaceae seeds. During the present study confined in Kaushambi District of Uttar Pradesh on marketing of Cucumber under objective 1st it was revealed that there are majorly marginal farmer followed by small, semi-mediummedium and large farmer on the basis of their land holding. In Age category it was found that majority of the respondents were belonging to middle age group followed by young age group and lastly old age group among the total sample. In education category 30 respondents were found illiterate and 90 respondents were in literate category. In gender classification majority of respondents were male followed by female. In family type it was revealed that majority of respondents were living in joint family followed by respondents living in nuclear family. In objective two In channel preference of buying and selling of cucumber it was revealed that among three channel majority of respondents were preferring channel -3 followed by channel 2 and channel 1. In objective 3 it was revealed that, total marketing margin is Rs520, and marketing efficiency of 1 quintal bag of cucumber is 4.48% and price spread seen in marketing of cucumber from channel 1 is Rs.15. In Channel 2 it was revealed that eventually, the Marketing Efficiency of cucumber 1 quintal bag was seen to be 2.75% per 1 quintal bag of cucumber through channel 2, total market margin in selling 1 quintal bag to consumer through channel 2 is Rs. 813, total marketing cost incurred in selling of 1 quintal of cucumber bag through channel 2 is Rs. 33 and the price spread seen in marketing of 1 quintal bag through channel 2 is Rs 366. In Channel 3 it was revealed that Total marketing cost incurred in marketing of 1 quintal cucumber bag through channel 3 is Rs 58 Total market margin in marketing of 1 quintal cucumber bag through channel 3 is Rs 650. Eventually, the Marketing Efficiency of 1 quintal cucumber bag was seen to be 3.73% 1 quintal cucumber bag through channel 3 and price spread seen while marketing of 1 quintal cucumber bag is Rs.708 from channel 3.

Keywords : Price Spread, Marketing Efficiency, Marketing Margin.