During the study it has been revealed that in landholding category the maximum farmer were under marginal category followed by small farmer, medium farmer, semi-medium farmer and large farmer. In age category it was found that maximum farmer were in middle age group followed by young age group and old age group. In education category it was found that maximum of respondents were literate and less were illiterate. In gender category it was found that maximum were male followed by female. In category of respondent it was found that maximum of respondents in General category followed by OBC category and SC/ST category. In family type category it was found that maximum of respondents were living in nuclear family and less were living in joint family. In religion category it was found that maximum were Hindu followed by Muslim and then Christian. In the study it has been revealed the consumer buying behaviour towards macoban c over the categories of price, availability, packaging and quality of Macoban C. The market share of Macoban C is higher than any other fungicide in the study area. Study reveals the constraint in marketing Macoban C fungicide with High cost of transportation with 35 respondents response ranked I, followed by Storage Problems with 26 respondents response ranked II, followed by High prices with 20 respondents response ranked III, followed by Shortage of trading with 18 respondents response ranked IV, followed by delayed sale with 16 respondents response ranked V, followed by price fluctuation with 5 respondents response ranked VI.

Keywords : Socio-Economic, Marketing Perception, Consumer Buying Behaviour, Market Share, Constraints.