Marketing Potential of Basic Household Products to Customers in the MSME Ecosystem PT. PNM


Authors : Sutanto

Volume/Issue : Volume 6 - 2021, Issue 9 - September

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3uBFfyI

The purpose of this study is to obtain information and analyze how supply chain practices for PNM Mekaar customers in the provision of goods and services are carried out and the real impact on improving business performance and competitive advantage in the business of PNM Mekaar customers in Serang Region. This approach is quite strategic in winning the competition, by focusing on procuring logistics efficiently between suppliers, production sites, and storage so that products are produced and distributed in the right quantity, to the right location and at the right time. This study uses a qualitative method with the object of research is the customer of PT. PNM UMKM Mekaar. The results of this study are customers can feel the benefits of supply chain management activities, namely increasing profits, customers are satisfied and can reduce operational costs.

Keywords : Supply Chain Management, Income Increases, Loyal Customer.

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30 - November - 2022

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