The purpose of this study is to obtain
information and analyze how supply chain practices for
PNM Mekaar customers in the provision of goods and
services are carried out and the real impact on improving
business performance and competitive advantage in the
business of PNM Mekaar customers in Serang Region.
This approach is quite strategic in winning the
competition, by focusing on procuring logistics efficiently
between suppliers, production sites, and storage so that
products are produced and distributed in the right
quantity, to the right location and at the right time. This
study uses a qualitative method with the object of
research is the customer of PT. PNM UMKM Mekaar.
The results of this study are customers can feel the
benefits of supply chain management activities, namely
increasing profits, customers are satisfied and can reduce
Keywords : Supply Chain Management, Income Increases, Loyal Customer.