Marketing Strategies of KIA Motors


Authors : Runjhun Kumari

Volume/Issue : Volume 8 - 2023, Issue 4 - April

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://bit.ly/3M04tkm

DOI : https://doi.org/10.5281/zenodo.7902087

Abstract : The auto industry has seen tremendous growth and Kia Motors is one of them. Kia Motors entered the Indian auto market in 2017. Kia Motors wants to create a brand that aims to increase sales and market share, not profits. Hyundai Motor Group company is fully aware of government plans and regulations regarding infrastructure and other requirements for EVs before launching their EVs in India. Kookhyun shim is both the CEO and MD of Kia Motors India. In an interview, he explained that Kia's long-term goal is to establish itself as a household name in India.Kia has taken many cues from the industry's leading firms.. Seltos is the first product introduced by Kia Motors. is a sports utility vehicle (SUV) that aims to challenge the SUV market in India. In this extremely competitive market, Kia has set a reasonable objective. The manufacturing industry has a major impact on economic growth because it provides so many different types of jobs.goods or services. Due to the split of Andhra Pradesh, the AP's economic situation, natural resources, trade opportunities and allowing foreign direct investment in the Indian economy have spurred the economy and job growth in the state. Due to the development of Sri City(Chennai-Bangalore Industrial Corridor), AP Government is seeking Car Manufacturing New Industry at Hyderabad-Bangalore HighwayN.H-44, Penukonda, Ananthapur District. Kia Motors (Korea's first automobile company) invested $2 billionto create 10,000 jobs. Thanks to this business, Penukonda and its surroundings have undergone a great change, andinagriculture, out of agriculture, rental house, activity work etc. saw an increase in business.

The auto industry has seen tremendous growth and Kia Motors is one of them. Kia Motors entered the Indian auto market in 2017. Kia Motors wants to create a brand that aims to increase sales and market share, not profits. Hyundai Motor Group company is fully aware of government plans and regulations regarding infrastructure and other requirements for EVs before launching their EVs in India. Kookhyun shim is both the CEO and MD of Kia Motors India. In an interview, he explained that Kia's long-term goal is to establish itself as a household name in India.Kia has taken many cues from the industry's leading firms.. Seltos is the first product introduced by Kia Motors. is a sports utility vehicle (SUV) that aims to challenge the SUV market in India. In this extremely competitive market, Kia has set a reasonable objective. The manufacturing industry has a major impact on economic growth because it provides so many different types of jobs.goods or services. Due to the split of Andhra Pradesh, the AP's economic situation, natural resources, trade opportunities and allowing foreign direct investment in the Indian economy have spurred the economy and job growth in the state. Due to the development of Sri City(Chennai-Bangalore Industrial Corridor), AP Government is seeking Car Manufacturing New Industry at Hyderabad-Bangalore HighwayN.H-44, Penukonda, Ananthapur District. Kia Motors (Korea's first automobile company) invested $2 billionto create 10,000 jobs. Thanks to this business, Penukonda and its surroundings have undergone a great change, andinagriculture, out of agriculture, rental house, activity work etc. saw an increase in business.

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