Marketing Strategy, Quality of Production against Price to Meet Customer Satisfaction


Authors : Dr. Patta Rapanna, Dr. Sitti Mujahida, Andi Sulfati.

Volume/Issue : Volume 4 - 2019, Issue 6 - June

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2Rfhw3y

Type of qualitative research through the phenomenological approach, the research results show that the quality of goods production, services and prices have a close relationship, the quality of a product will impact on the price level offered to the community, means the higher the price of an item then the quality of goods is also good, and vice versa, other than that marketing plays an important role in the process of distributing the goods, tentunysynergitas between goods, prices and marketing will Progress and increase sales of the goods to the community.

Keywords : Strategy, Production, Consumer, Satisfaction, Community.

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