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Metaverse Entrepreneurship for Sustainable Development: Opportunities, SDG Linkages and Emerging Challenges


Authors : Krupa B. N.

Volume/Issue : Volume 11 - 2026, Issue 9 - September


Google Scholar : https://tinyurl.com/44bb63x6

DOI : https://doi.org/10.38124/ijisrt/26sep803

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.


Abstract : The rapid development of the Metaverse has opened new avenues for entrepreneurial activity through immersive environments, digital offerings, virtual services and emerging business models. At the same time, the Sustainable Development Goals (SDGs) offer a broad framework for addressing economic, social and environmental concerns. This study explores how Metaverse-based entrepreneurship relates to sustainable development by systematically reviewing secondary literature. The review examines emerging entrepreneurial opportunities, their relevance to selected SDGs, and the sustainability-related challenges that may influence their outcomes. Particular attention is given to areas including quality education, decent work and economic growth, and industry, innovation and infrastructure, together with concerns surrounding digital inequality, environmental effects, privacy, cybersecurity, accessibility and regulatory uncertainty. The study brings these dimensions together to develop an integrated understanding of the opportunities and limitations of Metaverse entrepreneurship in the context of sustainable development and the SDGs.

Keywords : Metaverse; Entrepreneurship; Sustainable Development; Sustainable Development Goals; Digital Entrepreneurship; Business Models; Sustainability.

References :

  1. Firmansyah, E. A., & Umar, U. H. (2023). Metaverse in business research: A systematic literature review. Cogent Business & Management, 10(2), 2222499. https://doi.org/10.1080/23311975.2023.2222499
  2. Johri, A., Joshi, P., Kumar, S., & Joshi, G. (2024). Metaverse for sustainable development in a bibliometric analysis and systematic literature review. Journal of Cleaner Production, 435, 140610. https://doi.org/10.1016/j.jclepro.2024.140610
  3. Kostelić, K., & Etinger, D. (2025). Metaverse business models and framework: A systematic search with narrative synthesis. Systems, 13(11), 968. https://doi.org/10.3390/systems13110968
  4. Latino, M. E., De Lorenzi, M. C., Corallo, A., & Petruzzelli, A. M. (2024). The impact of metaverse for business model innovation: A review, novel insights and research directions. Technological Forecasting and Social Change, 206, 123571. https://doi.org/10.1016/j.techfore.2024.123571
  5. Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., Akl, E. A., Brennan, S. E., Chou, R., Glanville, J., Grimshaw, J. M., Hróbjartsson, A., Lalu, M. M., Li, T., Loder, E. W., Mayo-Wilson, E., McDonald, S., McGuinness, L. A., Stewart, L. A., Thomas, J., Tricco, A. C., Welch, V. A., Whiting, P., & Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. BMJ, 372, n71. https://doi.org/10.1136/bmj.n71
  6. Raman, R., Kautish, P., Siddiqui, A., Siddiqui, M. J., & Nedungadi, P. (2025). The role of metaverse technologies in energy systems towards sustainable development goals. Energy Reports, 13, 4459–4476. https://doi.org/10.1016/j.egyr.2025.04.012
  7. Sharifi, A., Amirzadeh, M., & Khavarian-Garmsir, A. R. (2025). The metaverse as a future form of smart cities: A systematic literature review of co-benefits and trade-offs for sustainable development goals. Cities, 161, 105879. https://doi.org/10.1016/j.cities.2025.105879
  8. Zhang, Y., & Siau, K. (2024). Meta-entrepreneurship: An analysis theory on integrating generative AI, agentic AI, and metaverse for entrepreneurship. Journal of Global Information Management, 32(1), 1–21. https://doi.org/10.4018/JGIM.364094

The rapid development of the Metaverse has opened new avenues for entrepreneurial activity through immersive environments, digital offerings, virtual services and emerging business models. At the same time, the Sustainable Development Goals (SDGs) offer a broad framework for addressing economic, social and environmental concerns. This study explores how Metaverse-based entrepreneurship relates to sustainable development by systematically reviewing secondary literature. The review examines emerging entrepreneurial opportunities, their relevance to selected SDGs, and the sustainability-related challenges that may influence their outcomes. Particular attention is given to areas including quality education, decent work and economic growth, and industry, innovation and infrastructure, together with concerns surrounding digital inequality, environmental effects, privacy, cybersecurity, accessibility and regulatory uncertainty. The study brings these dimensions together to develop an integrated understanding of the opportunities and limitations of Metaverse entrepreneurship in the context of sustainable development and the SDGs.

Keywords : Metaverse; Entrepreneurship; Sustainable Development; Sustainable Development Goals; Digital Entrepreneurship; Business Models; Sustainability.

Paper Submission Last Date
31 - October - 2026

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