Model Relationship between Customer Perception of Sharia Compliant Hotel, Customer Value and Revisit Intention to Supporting Halal Tourism in West Sumatera


Authors : Verinita; Yanti; Suci Axesio Tazkia.

Volume/Issue : Volume 4 - 2019, Issue 4 - April

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2JZ5p98

This research is motivated by the fact that currently the sharia-based tourism industry such as hotels, culinary and tourist attractions is a sector that is quite rapidly growing in the era of the global economy. This study aims to: 1) analyze the influence of perceptions of the Sharia Compliant hotel concept on the revisit of tourist intentions in West Sumatra, 2) analyze the influence of customers value on the revisit of tourist intentions in West Sumatra. The type of research used is exploratory, time horizon is cross section, the approach used is quantitative. The sampling technique is purposive sampling, with criteria, at least one time staying at a sharia-based hotel in West Sumatra Province and already 17 years old, sample size used in this study were 100 respondents and were taken on respondents who live in West Sumatra.

Keywords : Perception, Sharia Hotels, Sharia Compliant Hotels, Customers Value, Revisit Intention.

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30 - September - 2021

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