Authors :
Chepkelyo J. Lynne
Volume/Issue :
Volume 8 - 2023, Issue 11 - November
Google Scholar :
https://tinyurl.com/yafh644y
Scribd :
https://tinyurl.com/f9amrw3e
DOI :
https://doi.org/10.5281/zenodo.10319471
Abstract :
M-Pesa, a trailblazing mobile financial services platform, attempts to reproduce its colossal success in Kenya across
numerous emerging economies globally. This case study "M-Pesa's Expansion Challenges in Emerging Markets" explores
the hurdles and complications M-Pesa encountered when transferring its popular Kenyan model to a variety of emerging
nations, emphasizing the inherent challenges in negotiating regulatory frameworks, cultural differences, and
infrastructural issues. The main issue revolves around M-Pesa's attempt to modify its model to fit each emerging market's
specific characteristics. This case study provides a thorough grasp of the complex problems M-Pesa is facing by analysing
these core causes, establishing the groundwork for creative solutions and tactical suggestions. This study's importance
stems from its applicability to M-Pesa's growth strategy as well as to a larger discussion about mobile financial services
and their potential to promote financial inclusion and economic growth in developing nations.
Keywords :
M-Pesa, Expansion Challenges, Emerging Markets, Financial Inclusion, Regulatory Hurdles, Cultural Disparities, Infrastructural Challenges, Market Research, Localization Efforts, Government Relations, Security and Trust, Mobile Banking, Financial Access, Mobile Money, Case Study, Safaricom, Digital Financial Services, Financial Empowerment, Innovation.
M-Pesa, a trailblazing mobile financial services platform, attempts to reproduce its colossal success in Kenya across
numerous emerging economies globally. This case study "M-Pesa's Expansion Challenges in Emerging Markets" explores
the hurdles and complications M-Pesa encountered when transferring its popular Kenyan model to a variety of emerging
nations, emphasizing the inherent challenges in negotiating regulatory frameworks, cultural differences, and
infrastructural issues. The main issue revolves around M-Pesa's attempt to modify its model to fit each emerging market's
specific characteristics. This case study provides a thorough grasp of the complex problems M-Pesa is facing by analysing
these core causes, establishing the groundwork for creative solutions and tactical suggestions. This study's importance
stems from its applicability to M-Pesa's growth strategy as well as to a larger discussion about mobile financial services
and their potential to promote financial inclusion and economic growth in developing nations.
Keywords :
M-Pesa, Expansion Challenges, Emerging Markets, Financial Inclusion, Regulatory Hurdles, Cultural Disparities, Infrastructural Challenges, Market Research, Localization Efforts, Government Relations, Security and Trust, Mobile Banking, Financial Access, Mobile Money, Case Study, Safaricom, Digital Financial Services, Financial Empowerment, Innovation.
