- Sustainable tourism considers the industry's long-term benefits, costs, and economic, social, and environmental impacts. It requires competent managers to run sustainable management and social participation. Boracay Island, a top tourist destination in the Philippines, has faced tremendous challenges in tourism management. The Philippine government stopped all business operationsin the Island in six months in 2018. This paper explores tourism management and the actions of many sectoral groups that promote sustainable tourism on Boracay Island. It uses the framework of sustainable tourism management. It utilizes the available web articles for the assessment of its tourism management. The tourism industry in Boracay has passed through a complex management process. Headed by the Department of Tourism (DOT) in 1978, the administration was ineffective when Republic Act No. 7160 of 1991 was legislated, shifting the Island’s administration from DOT to the Local Government Unit of Malay, Aklan province. Unprepared for the task, the master plan was abandoned, and the LGU was portrayed as largely failing to do its task for 26 years. A water supply problem culminated in the coliform crisis in 1997. Poor sewage systems, solid waste management problems, and corruption compromised the environment. Massive rehabilitation was needed when the DOT was restored to running Boracay in 2009, which intensified in 2018 by closing all business operations. Sustainable tourism is deemed unrealistic with thenoncompletion of the rehabilitation and non-compliance with the restriction policies. Thus, this paper has provided key recommendations to promote sustainable Boracay's comprehensive sustainable tourism for the future.

Keywords : Ati people, Boracay Foundation, Inc., Department of Tourism, sustainability, White Beach.