Navigating Mobile Phone Choices: The Impact of Income Constraints on Buying Preferences and Decision Making


Authors : Md. Saymom Sarowar Tonmoy; A.T.M Shibbir Khan; Md Sakib Hasan

Volume/Issue : Volume 9 - 2024, Issue 12 - December

Google Scholar : https://tinyurl.com/52m8re92

Scribd : https://tinyurl.com/4furkfb2

DOI : https://doi.org/10.5281/zenodo.14636925

Abstract : This thesis investigates how income constraints influence mobile phone purchasing decisions. By analyzing consumer preferences and decision-making processes through surveys and interviews, the study reveals that financial limitations significantly affect the types of devices consumers consider, their prioritization of features, and their purchasing strategies. Findings indicate that lower-income consumers often prioritize affordability and explore options like installment plans and refurbished phones. This research provides insights into whether the earnings of the consumer impact the buying decision of mobile phones and whether earnings deter the choices of the customers before buying a mobile phone.

Keywords : Mobile Phone Choice, Financial Limitation, Earnings, Lower-Income Consumers.

References :

  1. Abdullah, N. M., Nickson, N. M., Masnib, R. b., & Daim, M. I. (2021). FACTORS THAT INFLUENCE CONSUMER PURCHASE DECISION IN CHOOSING MOBILE PHONES AMONG TEENAGERS. Malaysian Journal of Business and Economics, 109-124.
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  13. Prof. Usha C, M. B. (2023). A STUDY OF CONSUMER BEHAVIOR TOWARDS PURCHASE OF MOBILE PHONE. INTERNATIONAL JPURNAL OF CREATIVE RESEARCH THOUGHT, 11, 45-5.

This thesis investigates how income constraints influence mobile phone purchasing decisions. By analyzing consumer preferences and decision-making processes through surveys and interviews, the study reveals that financial limitations significantly affect the types of devices consumers consider, their prioritization of features, and their purchasing strategies. Findings indicate that lower-income consumers often prioritize affordability and explore options like installment plans and refurbished phones. This research provides insights into whether the earnings of the consumer impact the buying decision of mobile phones and whether earnings deter the choices of the customers before buying a mobile phone.

Keywords : Mobile Phone Choice, Financial Limitation, Earnings, Lower-Income Consumers.

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