Authors :
Md. Saymom Sarowar Tonmoy; A.T.M Shibbir Khan; Md Sakib Hasan
Volume/Issue :
Volume 9 - 2024, Issue 12 - December
Google Scholar :
https://tinyurl.com/52m8re92
Scribd :
https://tinyurl.com/4furkfb2
DOI :
https://doi.org/10.5281/zenodo.14636925
Abstract :
This thesis investigates how income constraints
influence mobile phone purchasing decisions. By
analyzing consumer preferences and decision-making
processes through surveys and interviews, the study
reveals that financial limitations significantly affect the
types of devices consumers consider, their prioritization
of features, and their purchasing strategies. Findings
indicate that lower-income consumers often prioritize
affordability and explore options like installment plans
and refurbished phones. This research provides insights
into whether the earnings of the consumer impact the
buying decision of mobile phones and whether earnings
deter the choices of the customers before buying a mobile
phone.
Keywords :
Mobile Phone Choice, Financial Limitation, Earnings, Lower-Income Consumers.
References :
- Abdullah, N. M., Nickson, N. M., Masnib, R. b., & Daim, M. I. (2021). FACTORS THAT INFLUENCE CONSUMER PURCHASE DECISION IN CHOOSING MOBILE PHONES AMONG TEENAGERS. Malaysian Journal of Business and Economics, 109-124.
- Amasino, D. R. (2023). Eyes on the account size: Interactions between attention and budget in consumer choice. Journal of Economic Psychology, 97.
- Armstrong, G., & Kotler, P. (2008). Priciples of Marketing. New Jersey.
- Chand, S. (2019). Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour.
- Ganlari, D., Deka, P. K., & Dutta, C. (2016). A study on consumer buying behavior of mobile phones.
- Heath, C., & Soll, J. B. (1996). Mental Budgeting and Consumer Decisions. The Journal of Consumer Research, 23, 40-52.
- Howard, R. (2021). The Influence of Budgets on Consumer Spending. Social Science Research Network.
- Manandhar, R. B., & Timilsina, J. (2023). Consumer Buying Decision for Smartphones: An Analysis of Price, Brand, and Features. The Journal of Nepalese Business Studies, 112-122.
- Padma, V., & Kannan, D. (2022). CONSUMERS PERCEPTION AND PREFERENCE TOWARDS SMARTPHONE. Journal of Positive School Psychology, 6, 7472-7475.
- Perloff, J. M. (2011). Microeconomics: Theory and Applications with Calcular. 2011.
- PILLAI, D. S. (2021). A STUDY ON CONSUMER BUYING BEHAVIOUR AND PREFERENCES TOWARDS MOBILE PHONES IN BHOPAL. BHOPAL SCHOOL OF SOCIAL SCIENCES.
- Prasad, R. K., & Jha, K. M. (2014). Consumer buying decisions models: A descriptive study. International Journal of Innovation and Applied Studies, 335-351.
- Prof. Usha C, M. B. (2023). A STUDY OF CONSUMER BEHAVIOR TOWARDS PURCHASE OF MOBILE PHONE. INTERNATIONAL JPURNAL OF CREATIVE RESEARCH THOUGHT, 11, 45-5.
This thesis investigates how income constraints
influence mobile phone purchasing decisions. By
analyzing consumer preferences and decision-making
processes through surveys and interviews, the study
reveals that financial limitations significantly affect the
types of devices consumers consider, their prioritization
of features, and their purchasing strategies. Findings
indicate that lower-income consumers often prioritize
affordability and explore options like installment plans
and refurbished phones. This research provides insights
into whether the earnings of the consumer impact the
buying decision of mobile phones and whether earnings
deter the choices of the customers before buying a mobile
phone.
Keywords :
Mobile Phone Choice, Financial Limitation, Earnings, Lower-Income Consumers.