Omnichannel Approach - Its Impact on Retail Supply Chain


Authors : Vaidyanathan Venkatasubramanian

Volume/Issue : Volume 6 - 2021, Issue 2 - February

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/37CW41X

The omnichannel supply chain strategy is an emerging trend in the retail sector that coordinates the process and digital technologies across sales and supply channels. The operation of the omnichannel supply chain strategy has been improved greatly by the outbreak of the pandemic. The research project explains the importance of omnichannel strategy during this time of pandemic and the impact it has on retail supply chain logistics warehouse management system. The current approaches that are being followed in a retail supply chain has been discussed in detail and the modification which will need to be followed by organizations in their process flow for implementing an effective omnichannel approach were identified and discussed in detail. Key capabilities which are essential to build an omnichannel solution has been discussed and the implementation domain for individual capability has been discussed in detail

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