Omnichannel Supply Chain - OMS to WMS


Authors : Vaidyanathan Venkatasubramanian

Volume/Issue : Volume 6 - 2021, Issue 2 - February

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3sgDlB3

- The omnichannel supply chain strategy is an emerging trend in the retail sector that coordinates the process and digital technologies across sales and supply channels. The operation of the omnichannel supply chain strategy has been improved greatly by the outbreak of the pandemic. The research project explains the importance of omnichannel strategy during times of pandemic. The OMS model's adoption as an omnichannel supply chain strategy eases the distribution of essential services during the COVID-19 period. As we discussed the importance of omnichannel strategy, key omnichannel strategies were identified, discussed in detail. The retailers and the companies should ensure that they adhered to the key omnichannel strategies to improve customer experience and loyalty. The key strategies discussed in the research include; boosting customer loyalty using different touchpoints, scaling on customers' demands to meet their habits and preference, and maintaining sales by operating front stores. The capabilities require to be implemented as the omnichannel supply chain strategies are discussed. A firm with dynamic capabilities from production through client delivery can exploit performance despite changes in demand. The proposed capabilities to make omnichannel are discussed broadly in their logical groups. The following are proposed capabilities discussed in the research project; information system (IS), inventory management system (IMS), order management system (OMS), enterprise data management (EDI), and warehouse management system (WMS). Also, a cloud-based microservice technology framework that needs to implement omnichannel supply chain capabilities is discussed. A technical architecture framework diagram of microservice is covered. The research ends with precise conclusions and closing statements about the future

Keywords : Omnichannel supply chain, capabilities, microservices, enterprise data management, warehouse management system, order management system, pandemic times, and supply channels.

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