Omotenashi (OMN) and Tri Hita Karana
(THK) are concepts of ethic and culture, articulated in
different cultural and historical context, existed and
being innovated in two different societies for centuries.
The implementation of ethic was innovated from limited
ritual activities and evolved continuously following the
development of society in social, tourism, business or
other service related aspects. The OMN and THK based
services had similar purposes, which was to establish
non-profit relation implicitly and explicitly evolved with
profit oriented motives. The focus of this paper was on
how the OMN and THK ethics were implemented in
Japan and Bali, including the global impact in the world
interaction, communication and business. The paper
was based on limited literatures like books, online
articles in the internet, scientific discourses, religious
readings in Bali, including tourism pamphlets from
various tourism companies, hotel, bank, including
author’s eight years empirical journey when living in
Japan, and many others. Key findings in the research
was the implementation of ethic, culture, OMN and
THK were getting global and had profit orientated
motive, due to tight competition in business promotion.
Nevertheless, ritual ethics in OMN and THK still exist.
Keywords : Omotenashi, Tri Hita Karana, Ethic, Culture, Promotion.