Omotenashi and Tri Hita Karana in Perspectives of Ethic, Culture and History


Authors : I Ketut Surajaya

Volume/Issue : Volume 5 - 2020, Issue 1 - January

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2S2KlRw

Omotenashi (OMN) and Tri Hita Karana (THK) are concepts of ethic and culture, articulated in different cultural and historical context, existed and being innovated in two different societies for centuries. The implementation of ethic was innovated from limited ritual activities and evolved continuously following the development of society in social, tourism, business or other service related aspects. The OMN and THK based services had similar purposes, which was to establish non-profit relation implicitly and explicitly evolved with profit oriented motives. The focus of this paper was on how the OMN and THK ethics were implemented in Japan and Bali, including the global impact in the world interaction, communication and business. The paper was based on limited literatures like books, online articles in the internet, scientific discourses, religious readings in Bali, including tourism pamphlets from various tourism companies, hotel, bank, including author’s eight years empirical journey when living in Japan, and many others. Key findings in the research was the implementation of ethic, culture, OMN and THK were getting global and had profit orientated motive, due to tight competition in business promotion. Nevertheless, ritual ethics in OMN and THK still exist.

Keywords : Omotenashi, Tri Hita Karana, Ethic, Culture, Promotion.

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