Authors : Satyasri Akula

Volume/Issue : Volume 9 - 2024, Issue 10 - October

Google Scholar : https://tinyurl.com/4cxfkuk9

Scribd : https://tinyurl.com/kjpxafxv

DOI : https://doi.org/10.38124/ijisrt/IJISRT24OCT1000

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This study investigates the relationship between organizational growth and digital innovation, emphasizing the intermediate functions of market penetration and distribution efficiency in operations. Put the focus on the expansion of the company and technology. Innovation, information from 280 participants was collected through a structured survey surveys employing a quantitative exploratory approach. Both the direct and indirect Exploring how digital innovation affects the growth of organizations was investigated. Structural equation modeling, also known as SEM. The findings assert that the impact of digital innovation on the growth of the organization by both directly and indirectly increasing it expanding market coverage and increasing operational effectiveness. The study emphasizes how crucial it is to include these elements into strategic management to maximize development potential. Using AMOS and SPSS for data analysis, the research uses stratified random sampling to guarantee a representative sample. This thorough examination supplies valuable insights for improving digital innovation strategies to promote organizational expansion.

Keywords : Digital Innovation, Organizational Growth, Operational Efficiency, Market Reach, Structural Equation Modelling (SEM), Distribution Efficiency.

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