Operational Management Practices of Resorts in Dinadiawan, Dipaculao, Aurora: A Basis for Strategic Plan


Authors : Noel Agustin; Rhomark D. Jardiel; Abegail Vallejo

Volume/Issue : Volume 9 - 2024, Issue 10 - October


Google Scholar : https://tinyurl.com/c6ry7r33

Scribd : https://tinyurl.com/mtukkk39

DOI : https://doi.org/10.38124/ijisrt/IJISRT24OCT978

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.


Abstract : This study determined the prolife of the resorts and their practices in operating their business in Brgy. Dinadiawan Dipaculao, Aurora. Also, the study identified the opportunities and challenges faced by resort owners during their operation. The study was conducted during the School Year 2023-2024. The survey had 40 resort owners/managers. Pre-testing was carried out among resort owners and managers at Baler in Aurora Province, with a Cronbach alpha score of 92.8% indicating that the instrument was trustworthy. The survey employed the descriptive-correlation technique of research, and the data was evaluated using statistical tools such as frequency count, percentage, mean, and standard deviation. The operation practice of the resorts got an overall mean of 4.25 verbally described as agree. This denotes that resorts were able to perform their respective practices to satisfy and meet the demand of their clients. In addition, the opportunities experienced by the resort owners in their operation got an overall mean of 4.64 which verbally described as “Always”. This denotes that opportunities are evident and available among resorts owners and all they have to do is to maximize and utilize it effectively. Meanwhile, the challenges faced by the resort owners got an overall mean of 3.71 verbally described as “Occasionally”. This indicates that although the following challenges are not usually happening, still the management should efficiently manage it to be more productive . Lastly, the study proposed a strategic development plan to address challenges and maximize opportunities based on the results of the study that serves as a basis for action plan.

Keywords : Operation Practice, Resorts Opportunities and Challenges.

References :

  1. Amirudin, N. R., Nawawi, A., & Puteh Salin, A. S. A. (2017). Risk management practices in tourism industry–a case study of resort management. Management & Accounting Review, 16(1), 1-25.
  2. Anitichi, A., Dragolea, L., & Tacu, L., (2012). Aspects regarding safety and security in hotels: Romanian Experience. http://dx.doi.org/10.3390/info12010044)
  3. Awang, K. W., & Mustapha, M. (2020). Sustaining the growth of sme beach resorts: A case study of perhentian island.
  4. Bhuian, D. (2021). The impact of service quality quality on customer satisfaction in hotel business development https://www.divaportal.org/smash/get/diva2:1582843/FULLTEXT01.pdf
  5. Brute Racetime India. (2022). Basar running ultra trail experience. https://www.townscript.com/e/brute2022
  6. De Asis, J. (2018). Aurora eyes 1.35M tourist arrivals this year https://www.pna.gov.ph/articles/1027885
  7. Deloitte. (2023). Hotel of the future. https://www2.deloitte.com/us/en/pages/consumer-business/articles/hotel-of-the future.timl
  8. Fraj, E., Matute, J., & Melero, I. (2015). Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success. Tourism management, 46, 30-42.
  9. Gallo, A. (2014)0. The value of keeping the right customers. https://hbr.org/2014/10/the-value-of-keeping-the-right-customer
  10. Getz, D., Carlsen, J., & Morrison, A. (2004). The family business in tourism and hospitality.  The_family_business_in_tourism https://books.google.com.ph/books/about
  11. Heimerl, P., Hair, M., Grisseman, U.A. (2020). Factors influencing job satisfaction in hospitality industry. https://journals.sagepub.com/doi/full/10.1177.2158244020982998
  12. Helmy, A. (2023). Small business management skills. https://pdfgate.net/smallbusinessmanagement-skills-pdf/
  13. Indeed (2022). 12 hotel job benefits (with a list of hotel job opportunities). https://www.indeed.com/career-advice/finding-a-job/hotel-job-bnefits
  14. Khamis, M.R (2018). Length of business operation and its relationship with compliance behavior of business among owner of SMEs. https://ir.uitm.eedu.my/29340/1/AJ_MOHD%20RAHIM%20KHAMIS%20JEEIR%20B%2018.pd
  15. Lichauco, T. A. N. B. (2022). Sustainable resort-related tourism growth: Identifying challenges and opportunities in Montalban, Rizal. Journal of Sustainable Tourism and Entrepreneurship, 3(3), 217-233.
  16. Luo, J. M., Chau, K. Y., Fan, Y., & Chen, H. (2021). Barriers to the implementation of green practices in the integrated resort sector. Sage Open, 11(3), 21582440211030277.
  17. Leung, X. Y. Bai, B. & Strahura, K.A., (2023) The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter. https://journals.sagepub.com/doi/10.1177/1096348012471381?icid=int.sjabstract.similar-article.6
  18. Lui, W., Luis, Y. (2021). The impact of incentives on job performance, business cycle, and population health in emerging economies. https://www.frontiersin.org/articles/10.3389/fpubh.2021.77810/full
  19. Makudza, F., Mandongwe, L., Muridzi, G. (2022). Towards sustainability of single owner entities: An examination of financial factors that influence growth of sole proprietorship. https://dx.doi.org/10.13106/jidb.2022.vol13.no.5.15
  20. Mavondo, F., Ramkissoon, H. (2018). Social customer relationship management an integrated conceptual framework journal of hospitality management. https://www.academia.edu/37282813/Social_Customer_Relationship_management_An_Integrated_Conceptual_Framework_Journal_of_HospitalityMarketingandManagement
  21. Mc Combes, S. (2023). Descriptive research: definition, types, methods and examples. https://www.scribber.com/methodology/descriptive-research
  22. Melissen, F., van Ginneken, R., & Wood, R. C. (2016). Sustainability challenges and opportunities arising from the owner-operator split in hotels. International Journal of Hospitality Management, 54, 35-42.
  23. Motorola (2023). Guide to hotel security cameras and surveillance systems. https://www.avigilon.com/blog/hotel-security-camera-systems
  24. Nagarjuna, G., & Thomas, J. (2017). Local community involvement in wildlife resorts: issues and challenges.
  25. Oshins, M. (2014). Self-confidence in the hospitality industry. https://www.bu.edu/bhr/2014/02/01/self-confidence-in-the-hospitality-industry/
  26. Resputate. (2022). The importance of guest experience in hospitality. https://www.bbppress.co.uk/news/advantages-and-disadvantagesofleafletsforadvertising-in-2019
  27. Shafait, J. M, & Ferdous, M.D. (2020). Factors influencing customer satisfaction in hospitality industry: Fine dining restaurants. https://www.divaportal.org/smash/get/diva2:1530554/FULLTEXT01.pdf
  28. Smith, R. A., & Ong, J. L. T. (2015). Corporate social responsibility and the operationalization challenge for global tourism organizations. Asia Pacific Journal of Tourism Research, 20(5), 487-499.
  29. Song, A., Ali, F., Cobanoglu, C., Nanu, L., & Lee S.H. J. (2022). The effect of biophilic design customers subjective well-being in the hotel lobbies. https://doi.org/10.1016/j.jtm.2022.07.008
  30. Stephens, M. (2023). The importance of quality in the hotel and restaurant experience. https://insights.ehotelier.com/insights/2023/08/quality-in thehotelandrestaurantexperience/
  31. TripAdvisor (2019). Online reviews remain a trusted source of information when booking trips, reveals new research. https://ir.tripadvisor.com/newsrelease/news-releasedetails/onlinereviewsremain-trusted-source-informationwhen-booking
  32. T.M. Wroblewski. (2020). The effects and importance of a staffing system on organizational development. https://smallbusiness.chron.com/effectsimportancestaffing
  33. Tritto, A. (2020). Environmental management practices in hotels at world heritage sites. Journal of Sustainable Tourism, 28(11), 1911-1931.
  34. Villota, R. B. (2022). Resort operation management practices in a beach municipality of Sariaya. https://ijisrt.com/assets/upload/files/IJISRT22APR687529.pdf/

This study determined the prolife of the resorts and their practices in operating their business in Brgy. Dinadiawan Dipaculao, Aurora. Also, the study identified the opportunities and challenges faced by resort owners during their operation. The study was conducted during the School Year 2023-2024. The survey had 40 resort owners/managers. Pre-testing was carried out among resort owners and managers at Baler in Aurora Province, with a Cronbach alpha score of 92.8% indicating that the instrument was trustworthy. The survey employed the descriptive-correlation technique of research, and the data was evaluated using statistical tools such as frequency count, percentage, mean, and standard deviation. The operation practice of the resorts got an overall mean of 4.25 verbally described as agree. This denotes that resorts were able to perform their respective practices to satisfy and meet the demand of their clients. In addition, the opportunities experienced by the resort owners in their operation got an overall mean of 4.64 which verbally described as “Always”. This denotes that opportunities are evident and available among resorts owners and all they have to do is to maximize and utilize it effectively. Meanwhile, the challenges faced by the resort owners got an overall mean of 3.71 verbally described as “Occasionally”. This indicates that although the following challenges are not usually happening, still the management should efficiently manage it to be more productive . Lastly, the study proposed a strategic development plan to address challenges and maximize opportunities based on the results of the study that serves as a basis for action plan.

Keywords : Operation Practice, Resorts Opportunities and Challenges.

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe